flashtalking.com
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Flashtalking: The Creative OS for Programmatic
How 345 people are quietly powering the creative engine behind major brands
In a programmatic ecosystem obsessed with bid prices and audience targeting, Flashtalking bets everything on the one thing that actually gets clicked: creative. They're not selling media; they're selling the creative engine that makes it work.
"They don't compete for media budgets—they own the creative layer that media buys are useless without."
The Unsung Infrastructure Play
While ad tech giants fight over CPMs, Flashtalking built a $60M business by solving the creative bottleneck. Their 4.1M monthly visits aren't from media buyers shopping inventory—they're from campaign managers uploading assets, QA'ing dynamic creatives, and pulling performance data. This is infrastructure, not advertising.
The traffic composition reveals their moat: 46% direct traffic means brand teams have Flashtalking bookmarked. They're not just a vendor; they're a workflow dependency. When you're managing 10,000+ creative variants across 50 markets, you don't Google 'dynamic creative optimization'—you log into Flashtalking.
Technical Moats & Stack
Their tech stack reads like a performance-first manifesto: jQuery for legacy stability, Tailwind CSS for rapid UI iteration, AOS for scroll animations, and HSTS for enterprise security. They're not chasing shiny objects—they're building a system that handles 4M+ visits monthly without breaking. The 43M backlinks suggest they've become the de facto reference architecture for dynamic creative.
- AI-powered creative automation that scales production 10x
- Dynamic creative optimization across all channels (not just display)
- Enterprise-grade workflow for global brands like Southwest Airlines
- Deep integration with measurement & OTT partnerships (Brian Pozesky's domain)
The Creative OS is the Real Moat
While everyone chases media automation, Flashtalking owns the creative layer that media buys are useless without. That's a $60M business with 345 people—lean, focused, and structurally essential to modern advertising.
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Unleash the power of creative | Innovid
Flashtalking unleashes the power of creative to make media work better across all channels with AI and automation.
Unleash the power of creative
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::: Flashtalking +44 (0) 20 8340 1822 ::
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About flashtalking.com
Flashtalking unleashes the power of creative to make media work better across all channels with AI and automation.
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Technology Stack
flashtalking.com uses 15 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
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Drupal
CDN
unpkg
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Marketo
Traffic & Audience
flashtalking.com receives approximately 4.2M monthly visitors and ranks #19,515 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:13 on the site.
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