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Beer52: The UK's No.1 Craft Beer Club
Analyzing the data behind the UK's leading craft beer subscription service
In a crowded subscription market, one player has quietly dominated the UK craft beer scene: Beer52. With 9 employees and $1.2M in revenue, this isn't a VC-backed unicorn—it's a lean, profitable machine that's been shipping discovery to doorsteps since 2012.
"Profitability over growth: This is a subscription business built for longevity, not valuation hype."
The Community-First Model
With 7,566 Trustpilot reviews and a 4.1/5 rating, Beer52 has built a community, not just a customer base. Their social presence across Twitter, YouTube, Facebook, and Instagram shows they understand that craft beer is inherently social. The '[email protected]' contact email suggests they're constantly innovating their offering based on real community feedback.
The Lean Startup Playbook
While competitors chase hypergrowth with massive funding rounds, Beer52 operates with a different playbook. Nine employees generating $1.2M in revenue equals $133K per employee—an exceptionally high efficiency ratio. This suggests a highly automated operation built on modern tech stacks like Vite, PWA, and Tailwind CSS, minimizing overhead while maximizing reach.
The tech stack reveals their priorities: jQuery for legacy compatibility, Slick for smooth UI interactions, and Google Analytics for data-driven decisions. They're not reinventing the wheel—they're optimizing proven patterns. The presence of DaisyUI and Ant Design shows they care about developer experience and consistency, which translates to faster iteration cycles and better customer experiences.
- Micro-team efficiency: 9 people managing a complex logistics and curation operation
- Trustpilot credibility: 7,566 reviews averaging 4.1/5—social proof as a moat
- Modern tech stack: Built on Vite, PWA, and Tailwind for performance and scalability
- Multi-channel presence: Active across 4 social platforms for community building
The Anti-Unicorn Playbook
Proof that subscription businesses can thrive without chasing billion-dollar valuations. Sometimes, being the best in your niche is more valuable than being the biggest.
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Beer52: Beer Subscription UK | Discover the Best Craft Beer Delivered to Your Door
Join the UK's No.1 Craft Beer Club. Hand selected, small-batch brews delivered to your door!
Join Beer52
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Reviews (20)
Great beers delivered promptly
Great beers delivered promptly
My husband likes to try the real ales
My husband likes to try the real ales. He loves all the different IPA's. I can't always afford the big packs, so when a smaller, reasonably priced one comes along, I grab it. He gets really excited to see which ones are in the box. The delivery is always pretty quick too. Thank you
Good choice of beers
Good choice of beers, good value. Tasting notes sent later a pleasant surprise.
Delicious!
Always well packed and delivered when expected. A good choice of beers and prices.
A good variety of Beer
My case of beer arrived quickly , well priced and a good variety of beer to try.
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About flavourly.com
Join the UK's No.1 Craft Beer Club. Hand selected, small-batch brews delivered to your door!
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Technology Stack
flavourly.com uses 29 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
CDN
jsDelivr
Traffic & Audience
flavourly.com receives approximately 441 monthly visitors and ranks #11,968,633 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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