fletcher-group.com
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The Quiet Titan of Offshore Logistics
How a 319-person firm commands $105M in the unforgiving maritime sector
In an industry dominated by giants, Fletcher Group operates with the precision of a scalpel and the reach of a submarine. While their digital footprint is deliberately minimal, their physical footprint spans the North Sea with a modern fleet of offshore supply vessels.
"Their website gets fewer monthly visits than a local restaurant, yet they move millions in oil & gas logistics. This is the power of B2B dominance."
The Digital Ghost Strategy
Fletcher Group's online presence is a masterclass in strategic minimalism. With only 820 monthly visits, they don't compete for keywords—they own them. The top search 'fs aries' (130 monthly volume) and 'm3 ace' (210 monthly volume) aren't brand terms; they're vessel identifiers. This isn't a marketing failure—it's a B2B fortress. Their clients don't browse; they book.
The Revenue Reality
At $105.7M revenue with 319 employees, Fletcher Group generates ~$331,000 per employee. This is lean for maritime logistics, suggesting either high automation or premium pricing power. The absence of funding rounds indicates organic, debt-free growth—a rarity in capital-intensive shipping. Their modern fleet isn't built on VC money; it's built on operational excellence.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for speed, Tailwind for modern UI, and Zendesk for customer service. No fancy React frameworks or blockchain experiments. They run a tight ship digitally too, using Cloudflare for security and Google Analytics for the bare minimum tracking. This isn't a tech company pretending to be maritime; it's a maritime company that happens to have a website.
- Vessel-specific searches dominate traffic: 'fs aries' and 'm3 ace' show clients search for assets, not brands
- Zero global ranking despite $105M revenue—proving B2B doesn't need SEO volume
- 100% UK traffic concentration indicates regional dominance or strategic isolation
- Key leadership includes a Managing Director, Finance Manager, and Fleet Chief Engineer—operational depth over marketing fluff
The Anti-Startup Success Story
In an era of growth-at-all-costs, Fletcher Group proves that in B2B maritime, quiet competence outperforms loud marketing. Their $105M revenue with minimal digital footprint isn't a bug—it's the feature of a business that knows its clients don't Google, they call.
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Meta Tags
Fletcher Group | Vessel Management, Platform Supply & Logistics
Fletcher Group is a privately-owner group of companies who operate & manage a modern fleet of Offshore Supply Vessels. To get in touch call our offices on +44 1224 785785
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About fletcher-group.com
Fletcher Group is a privately-owner group of companies who operate & manage a modern fleet of Offshore Supply Vessels. To get in touch call our offices on +44 1224 785785
Company Overview
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Technology Stack
fletcher-group.com uses 18 technologies across their website including YouTube Embed, Font Awesome, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CDN
cdnjs
Traffic & Audience
fletcher-group.com receives approximately 820 monthly visitors. The website has a bounce rate of 55% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of fletcher-group.com's traffic comes from .
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