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Flexitime: The NZ Payroll Tool That Knows Its Place
A focused, $2.6M revenue payroll solution for the New Zealand market.
In a world of global payroll giants, Flexitime.co.nz isn't trying to be everything to everyone. It's a surgical strike on New Zealand's complex wage and entitlement calculations, built for the specific needs of local shift, casual, and part-time workers.
"Flexitime isn't chasing global scale; it's dominating the New Zealand niche by solving a hyper-local problem that international SaaS ignores."
The Audience Reality
With only 2,377 monthly visits, Flexitime operates in the long tail of payroll software. This isn't a failure; it's a focus. The tool likely thrives on direct referrals and word-of-mouth within NZ's tight-knit business community. The 33% direct traffic share confirms a loyal, returning user base rather than a viral growth engine.
The Competitive Shadow
The data reveals a stark reality: the top search term is 'payhero' (2,340 volume), not 'flexitime'. This suggests Flexitime is either a competitor to or a rebranded iteration of PayHero. Their strategy relies on capturing the 'payroll nz' (920 volume) crowd, but they are fighting an uphill battle against a stronger brand presence.
The technology stack is modern and lean—Tailwind CSS, PWA capabilities, and robust tracking via Google and Facebook pixels. This indicates a team that moves fast and cares about user data. However, the Trustpilot rating of 2.9/5 from only two reviews is a red flag; it suggests early-stage reputation management or a product that hasn't yet scaled its customer support to match its revenue.
- Revenue-per-visit is exceptionally high ($1.09), indicating a high-value B2B product.
- Heavy reliance on organic search (44%) shows strong SEO foundations despite low volume.
- The team is small (23 people) but specialized, with dedicated UI/UX and QA roles.
The Quiet Giant of NZ Payroll
Flexitime proves that you don't need massive traffic to build a $2.6M business—you just need to solve a painful, local problem better than anyone else.
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5 keywordsHow is Flexitime's SEO?
Open Graph Image

https://www.payhero.co.nz/metaImages/PayHero_SiteMetaImage.jpg
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PayHero | Compliant, Accurate & Easy to Use Payroll Software
Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.
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FlexiTime
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Reviews (2)
Be mindful of signing up to payhero
Be mindful of signing up to payhero. You're promised everything and delivered nothing. Customer service is an email to book in a time for a 15 minute call. Dont make the same mistake I have.
Thanks for your feedback JN. I have reviewed the communications my team had with you prior to subscribing and I disagree with your assessment that we promised everything and delivered nothing. That said, I never want a customer to feel they have made a mistake and I would be pleased to refund all subscription fees you have paid to date if you choose to cancel the subscription. Your comment regarding our customer service model is correct. I explain the reason we decided to provide support via email and outbound scheduled phone calls in a blog post in 2018 which can be found at - https://www.payhero.co.nz/blog/support-changes In short, our team responds to email support enquiries in less than 45 minutes on average. They have had an opportunity to investigate the problem and provide you with an informed response to your important payroll questions. If you then want further explanation via a conversation with one of the team you can book a time that suits you when we will ring you and discuss the matter further. These bookings are for 15 minute intervals but will often run longer depending on the number of scheduled bookings at that time. Kind Regards, Robert Owen CEO
PAYHERO by FLEXITIME
I'd give zero stars if I could. So many issues, purely as a result of appalling customer service. They made errors in the original transfer of our payroll and then when I discovered the issue and raised it with them, they refused to help rectify it. Once they had our subscription and our money they dump customer service and it can leave to huge strife. In our case they also suspended our subscription and did not answer queries in a timely manner to ensure our weekly payroll ran smoothly. Missing employees pay is NEVER OK in my book, and support should have been available to ensure this didn't happen. 0/5 stars from me. UPDATE TO FEEDBACK: Unfortunately Robert Owen is apparently unaware of what his staff are doing. * FlexiTime has not always responded in a timely manner, nor has PayHero (the same company). Nor have they always been considerate. And certainly have not responded to me in less than 45 minutes, nor at a convenient time to me during the time key and vital issues were happening. * They did in fact turn their back and walk away from the holiday pay issue (which despite what he says, was not an issue from my end). Simply implying it was my fault reflects their view of things when things go wrong. "Not our fault". * The writer provides the reader with short snippets of a far larger email conversation trail over many months, and it was a far larger issue on his company's part than he admits here. Again reinforcing my experience of "Not our fault" if anything goes wrong. * He provides confidential information to anyone that reads this review, and does not actually cover what the real problems were, and it was not caused by the information he provides the reader. It also provides the reader with email correspondence, although irrelevant to the actual incidents and facts, was confidential between the writer and the sender. I find this to be a huge breach of confidentiality one expects from a payroll service provider. * The credit card was not unsuspended within one hour, and more so it took me days to get hold of the support team in the first instance, and get a response from them, which was the bigger issue at hand. Again I got a "not our fault" response from them in a time of urgency. What is worse is that they knew I had not accessed the emails they had sent about suspending the account, so they knew I did not know it was due for suspension. That is not good customer service. I'm sorry, but suspending a subscription of a reliably paying customer at 4pm on a Friday, so that their staff cannot enter their timesheets, and a payroll cannot be run the following Monday, without a courtesy phone call when you know communication has not reached them by email, is just poor form. * My latest experience with them was with PAYE being filed incorrectly with IRD. The information goes from PayHero to IRD directly. When IRD issued a balance owing notice and the PAYE had been filed incorrectly by the PayHero system, what was their response? You guessed it, "not our fault". They said someone had probably logged in and changed the figures in myIR. As I am the only one with the log in, and I certainly didn't do it, it was the most curious response from them that I could ever imagine. * If you review the writers other responses to bad reviews on PayHero and FlexiTime (the same company) it seemingly reinforces the company's ethos of "Not our fault", trying to blame the reviewer for the issue, with an attempt to discredit what the reviewer says with a "that's not right" theme. If they did actually have good customer service a "what can we do to put this right" approach would be far more becoming of great customer service.
Hi Jo, Thanks for your feedback. I can see from your comments that you are clearly not happy with the support you are receiving. I appreciate that you’ve been a customer for over 10 years now and continue to use PayHero to provide services to your customers. I have taken some time to review the support enquiries you have sent to our team and I would like to address a number of misrepresentations you make in your comments to provide clarity and ensure that our other customers have an accurate understanding of our practices - * My team has responded in a timely and courteous manner to your concerns. * We advised you when importing your data from Ace Payroll that the balances would not convert correctly into PayHero because you had been incorrectly paying out Holiday Pay as one-off payments. * You acknowledged that you knew the figures were wrong but asked us to import them anyway and commented that you would update them once they had been imported. * You then requested, four months later, that we update the balances. My team made it clear to you at the time that we will not access your client’s account to update leave or pay balances. That is our policy - we don’t make changes in customer accounts. * Nine months later your client’s account was temporarily suspended by our automatic billing process because we were unable to charge the credit card on record. We had made numerous attempts to contact you via email to advise of the non-payment. This is an automated process and we rely on the account holder monitoring the emails we send. * The suspended account could have been un-suspended immediately if a new credit card had been entered. * We responded to your email within one business hour which, I accept, was on the following Monday morning. Our business hours are 9-5pm Monday through Friday. * I am very aware of what my team is doing. I sit with them every day. * If you would like to talk to our team you can schedule a time that suits you, when they will call you. I accept that not everyone loves this, but we have found that most of our customers appreciate us taking the time to investigate their question and explain the answer via a screen-sharing session. * I stand by the integrity of our software. PAYE was not filed incorrectly by the software. PayHero received a successful response to the pay that was sent, we have records of that response file. That is the only information that IRD feeds back to us via the integration, so we were unable to investigate further. Our team suggested that you contact IRD to ask them to investigate what updates occurred subsequent to PayHero sending the file. I can assure you that if we make a mistake we acknowledge that we have and we move fast to rectify any issues found. While my preference would have been to discuss the issues you have with you privately, our Head of Partnerships has been unsuccessful in arranging a suitable time with you. As I have said previously, I think our support team does an amazing job answering hundreds of customer questions every day. They are polite and knowledgeable of both our software and of holidays and tax law and regulations. I stand by every response they have given. Robert Owen CEO
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About flexitime.co.nz
Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.
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Technology Stack
flexitime.co.nz uses 16 technologies across their website including Vimeo, Drip, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Video
Vimeo
Email Marketing
Drip
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Intercom
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
flexitime.co.nz receives approximately 2.4K monthly visitors and ranks #8,156,374 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of flexitime.co.nz's traffic comes from .
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