9:41
flexitime.co.nz
Screenshot of flexitime.co.nz
flexitime.co.nz favicon

flexitime.co.nz

16 technologies
VerifiedGrowingVisit2.4K/mo$3M2316 Tech
Deep Dive

Flexitime: The NZ Payroll Tool That Knows Its Place

A focused, $2.6M revenue payroll solution for the New Zealand market.

In a world of global payroll giants, Flexitime.co.nz isn't trying to be everything to everyone. It's a surgical strike on New Zealand's complex wage and entitlement calculations, built for the specific needs of local shift, casual, and part-time workers.

$2.6M
Annual Revenue
23
Employees
44%
Organic Traffic
2,377
Monthly Visits

"Flexitime isn't chasing global scale; it's dominating the New Zealand niche by solving a hyper-local problem that international SaaS ignores."

The Audience Reality

With only 2,377 monthly visits, Flexitime operates in the long tail of payroll software. This isn't a failure; it's a focus. The tool likely thrives on direct referrals and word-of-mouth within NZ's tight-knit business community. The 33% direct traffic share confirms a loyal, returning user base rather than a viral growth engine.

The Competitive Shadow

The data reveals a stark reality: the top search term is 'payhero' (2,340 volume), not 'flexitime'. This suggests Flexitime is either a competitor to or a rebranded iteration of PayHero. Their strategy relies on capturing the 'payroll nz' (920 volume) crowd, but they are fighting an uphill battle against a stronger brand presence.

The technology stack is modern and lean—Tailwind CSS, PWA capabilities, and robust tracking via Google and Facebook pixels. This indicates a team that moves fast and cares about user data. However, the Trustpilot rating of 2.9/5 from only two reviews is a red flag; it suggests early-stage reputation management or a product that hasn't yet scaled its customer support to match its revenue.

  • Revenue-per-visit is exceptionally high ($1.09), indicating a high-value B2B product.
  • Heavy reliance on organic search (44%) shows strong SEO foundations despite low volume.
  • The team is small (23 people) but specialized, with dedicated UI/UX and QA roles.
Doesn't chase global traffic (0% international share).
Hyper-focused on NZ compliance and wage calculations.
Lacks the brand recognition of PayHero in search.
High revenue concentration per user.
Minimal social proof (only 2 Trustpilot reviews).
Modern tech stack built for speed and tracking.

The Quiet Giant of NZ Payroll

Flexitime proves that you don't need massive traffic to build a $2.6M business—you just need to solve a painful, local problem better than anyone else.

What tech stack does Flexitime use?

31 detected
Video1
Email Marketing1
Customer Support1
Performance1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
I
Intercom
G
Google Tag Manager
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
F
Facebook
G
Google Static
I
Intercom
G
Google Analytics
G
Google DoubleClick

How much traffic does Flexitime get?

Traffic & Engagement

2.4K
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
629
Nov 2025
Nov
2.4K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
33%
Social
6%
Referrals
14%
Email
0%
Paid
2%

Where is Flexitime's audience located?

🌍100.0%

What keywords does Flexitime rank for?

5 keywords
1payhero2.3K vol$2.42
2pay hero1.6K vol$2.05
3payroll78.4K vol$13.00
4payroll nz920 vol$8.96
5payhero login460 vol$2.28

How is Flexitime's SEO?

Open Graph Image

OG Image preview
og:image

https://www.payhero.co.nz/metaImages/PayHero_SiteMetaImage.jpg

Meta Tags

title60 chars

PayHero | Compliant, Accurate & Easy to Use Payroll Software

description128 chars

Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.

languageEN

Schema Types

Organization

Who works at Flexitime?

Loading leads...

What do customers think of Flexitime?

FlexiTime

FlexiTime

2.9
2 reviews
✓ Claimed

Categories

Payroll Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/27/2024

Contact Information

Address:
11 Chews Lane
Wellington, US

Reviews (2)

Filter by rating:
JN
5/1/2024
🇳🇿 New Zealand3 reviewsOrganicUnverified
Experience date: 5/1/2024
Be mindful of signing up to payhero

Be mindful of signing up to payhero. You're promised everything and delivered nothing. Customer service is an email to book in a time for a 15 minute call. Dont make the same mistake I have.

Company Response5/27/2024

Thanks for your feedback JN. I have reviewed the communications my team had with you prior to subscribing and I disagree with your assessment that we promised everything and delivered nothing. That said, I never want a customer to feel they have made a mistake and I would be pleased to refund all subscription fees you have paid to date if you choose to cancel the subscription. Your comment regarding our customer service model is correct. I explain the reason we decided to provide support via email and outbound scheduled phone calls in a blog post in 2018 which can be found at - https://www.payhero.co.nz/blog/support-changes In short, our team responds to email support enquiries in less than 45 minutes on average. They have had an opportunity to investigate the problem and provide you with an informed response to your important payroll questions. If you then want further explanation via a conversation with one of the team you can book a time that suits you when we will ring you and discuss the matter further. These bookings are for 15 minute intervals but will often run longer depending on the number of scheduled bookings at that time. Kind Regards, Robert Owen CEO

👍 1
Jo Jago
4/8/2024
🇳🇿 New Zealand3 reviewsOrganicUnverified
Experience date: 4/9/2023
PAYHERO by FLEXITIME

I'd give zero stars if I could. So many issues, purely as a result of appalling customer service. They made errors in the original transfer of our payroll and then when I discovered the issue and raised it with them, they refused to help rectify it. Once they had our subscription and our money they dump customer service and it can leave to huge strife. In our case they also suspended our subscription and did not answer queries in a timely manner to ensure our weekly payroll ran smoothly. Missing employees pay is NEVER OK in my book, and support should have been available to ensure this didn't happen. 0/5 stars from me. UPDATE TO FEEDBACK: Unfortunately Robert Owen is apparently unaware of what his staff are doing. * FlexiTime has not always responded in a timely manner, nor has PayHero (the same company). Nor have they always been considerate. And certainly have not responded to me in less than 45 minutes, nor at a convenient time to me during the time key and vital issues were happening. * They did in fact turn their back and walk away from the holiday pay issue (which despite what he says, was not an issue from my end). Simply implying it was my fault reflects their view of things when things go wrong. "Not our fault". * The writer provides the reader with short snippets of a far larger email conversation trail over many months, and it was a far larger issue on his company's part than he admits here. Again reinforcing my experience of "Not our fault" if anything goes wrong. * He provides confidential information to anyone that reads this review, and does not actually cover what the real problems were, and it was not caused by the information he provides the reader. It also provides the reader with email correspondence, although irrelevant to the actual incidents and facts, was confidential between the writer and the sender. I find this to be a huge breach of confidentiality one expects from a payroll service provider. * The credit card was not unsuspended within one hour, and more so it took me days to get hold of the support team in the first instance, and get a response from them, which was the bigger issue at hand. Again I got a "not our fault" response from them in a time of urgency. What is worse is that they knew I had not accessed the emails they had sent about suspending the account, so they knew I did not know it was due for suspension. That is not good customer service. I'm sorry, but suspending a subscription of a reliably paying customer at 4pm on a Friday, so that their staff cannot enter their timesheets, and a payroll cannot be run the following Monday, without a courtesy phone call when you know communication has not reached them by email, is just poor form. * My latest experience with them was with PAYE being filed incorrectly with IRD. The information goes from PayHero to IRD directly. When IRD issued a balance owing notice and the PAYE had been filed incorrectly by the PayHero system, what was their response? You guessed it, "not our fault". They said someone had probably logged in and changed the figures in myIR. As I am the only one with the log in, and I certainly didn't do it, it was the most curious response from them that I could ever imagine. * If you review the writers other responses to bad reviews on PayHero and FlexiTime (the same company) it seemingly reinforces the company's ethos of "Not our fault", trying to blame the reviewer for the issue, with an attempt to discredit what the reviewer says with a "that's not right" theme. If they did actually have good customer service a "what can we do to put this right" approach would be far more becoming of great customer service.

Company Response5/29/2024

Hi Jo, Thanks for your feedback. I can see from your comments that you are clearly not happy with the support you are receiving. I appreciate that you’ve been a customer for over 10 years now and continue to use PayHero to provide services to your customers. I have taken some time to review the support enquiries you have sent to our team and I would like to address a number of misrepresentations you make in your comments to provide clarity and ensure that our other customers have an accurate understanding of our practices - * My team has responded in a timely and courteous manner to your concerns. * We advised you when importing your data from Ace Payroll that the balances would not convert correctly into PayHero because you had been incorrectly paying out Holiday Pay as one-off payments. * You acknowledged that you knew the figures were wrong but asked us to import them anyway and commented that you would update them once they had been imported. * You then requested, four months later, that we update the balances. My team made it clear to you at the time that we will not access your client’s account to update leave or pay balances. That is our policy - we don’t make changes in customer accounts. * Nine months later your client’s account was temporarily suspended by our automatic billing process because we were unable to charge the credit card on record. We had made numerous attempts to contact you via email to advise of the non-payment. This is an automated process and we rely on the account holder monitoring the emails we send. * The suspended account could have been un-suspended immediately if a new credit card had been entered. * We responded to your email within one business hour which, I accept, was on the following Monday morning. Our business hours are 9-5pm Monday through Friday. * I am very aware of what my team is doing. I sit with them every day. * If you would like to talk to our team you can schedule a time that suits you, when they will call you. I accept that not everyone loves this, but we have found that most of our customers appreciate us taking the time to investigate their question and explain the answer via a screen-sharing session. * I stand by the integrity of our software. PAYE was not filed incorrectly by the software. PayHero received a successful response to the pay that was sent, we have records of that response file. That is the only information that IRD feeds back to us via the integration, so we were unable to investigate further. Our team suggested that you contact IRD to ask them to investigate what updates occurred subsequent to PayHero sending the file. I can assure you that if we make a mistake we acknowledge that we have and we move fast to rectify any issues found. While my preference would have been to discuss the issues you have with you privately, our Head of Partnerships has been unsuccessful in arranging a suitable time with you. As I have said previously, I think our support team does an amazing job answering hundreds of customer questions every day. They are polite and knowledgeable of both our software and of holidays and tax law and regulations. I stand by every response they have given. Robert Owen CEO

Frequently Asked Questions about Flexitime

What is Flexitime's Revenue?
Flexitime generates approximately $3M in annual revenue. With 23 employees, that's $114,100 per employee.
What does Flexitime do?
Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.
What technologies does Flexitime use?
Flexitime uses 16 technologies across their website including Video, Email Marketing, Advertising. Key technologies include Vimeo, Drip, DoubleClick Floodlight, LinkedIn Insight Tag.
Who are Flexitime's competitors?
Flexitime's main competitors include Scoop Technologies, Wagepoint, Greenshades Software, Viventium, Keka HR. These companies operate in similar markets and compete for the same customer base.
What do customers think of Flexitime?
Flexitime has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Flexitime?

What are Flexitime's key pages?

Export flexitime.co.nz Data

Download the complete tech stack, analytics, leads, and company data for flexitime.co.nz in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About flexitime.co.nz

Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.

Company Overview

flexitime.co.nz
Website
computers_electronics_and_technology
Industry
#8,156,374
Global Rank
2.4K
Monthly Visitors
16
Technologies

flexitime.co.nz Social Media

Contact flexitime.co.nz

Technology Stack

flexitime.co.nz uses 16 technologies across their website including Vimeo, Drip, DoubleClick Floodlight, LinkedIn Insight Tag, and more.

Video

Vimeo

Email Marketing

Drip

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Customer Support

Intercom

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

2.4K
Monthly Visits
34%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

flexitime.co.nz receives approximately 2.4K monthly visitors and ranks #8,156,374 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of flexitime.co.nz's traffic comes from .

Frequently Asked Questions

What is flexitime.co.nz?
Track hourly work with ease and automatically calculate wages and entitlements for part time, casual, contract or shift workers.
How much does flexitime.co.nz cost?
You can view flexitime.co.nz's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does flexitime.co.nz use?
flexitime.co.nz uses 16 technologies including Vimeo, Drip, and 10 more. View the full tech stack analysis above.
How do I contact flexitime.co.nz?
You can contact flexitime.co.nz via email at [email protected] or through their contact page.
What are flexitime.co.nz's social media accounts?
flexitime.co.nz is active on facebook. You can find links to all their social media profiles in the social section above.
How popular is flexitime.co.nz?
flexitime.co.nz receives approximately 2.4K monthly visitors and ranks #8,156,374 globally. Traffic is growing by 277.9% month-over-month.

Related Searches

flexitime.co.nz pricingflexitime.co.nz reviewsflexitime.co.nz alternativesflexitime.co.nz loginflexitime.co.nz careerswhat is flexitime.co.nzflexitime.co.nz tech stackflexitime.co.nz contactflexitime.co.nz vs competitorsflexitime.co.nz featureshow to use flexitime.co.nzflexitime.co.nz integrations

This page provides publicly available information about flexitime.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flexitime.co.nz directly at https://flexitime.co.nz.