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TrillerTV: The $1.6M Underdog
How 13 people built a 7M-fan live sports empire on the fringe
While giants fight for mainstream eyeballs, TrillerTV (formerly Flipps) quietly built a 7M-strong community with just 13 employees and $1.6M in revenue. This isn't a streaming startup—it's a live event powerhouse that rebranded from flipps.com to dominate combat sports and niche entertainment.
"They're not competing with Netflix—they're building a parallel universe where TNA wrestling and bagel eating championships are prime-time events."
The Niche Army
TrillerTV's 7M fans aren't passive viewers—they're combat sports purists, wrestling die-hards, and international soccer fanatics. With 1,000+ live events annually, they've carved a moat in underserved verticals where mainstream platforms won't tread. The community is their product, not just their audience.
The Rebrand Strategy
Flipps.com → TrillerTV isn't just a name change—it's a strategic pivot from aggregation to ownership. While the old domain still redirects, the new brand signals a focus on live sports and entertainment IP. The tech stack (PWA, Tailwind CSS, Swiper) reveals a lean, mobile-first approach built for speed over polish.
The leadership team—Kosta Jordanov (CEO), Kim Hurwitz (CMO), Metodi Filipov (CAO), Stefan Lilov (CTO)—has built a machine that treats live events like a 24/7 broadcast network. From AEW: Collision to GLORY kickboxing finals, they're not just streaming content; they're curating cultural moments for micro-communities.
- Zero organic traffic data suggests they're either pre-launch or using direct/owned channels exclusively
- Their 1,000+ annual events translate to ~3 events per day—operational intensity at scale
- The 13-person team implies extreme efficiency: ~$123K revenue per employee
The Silent Giant in Live Sports
While everyone chases originals, TrillerTV owns the live event infrastructure for communities that actually watch.
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▷ TrillerTV - Live Sports & Entertainment
✓ 1,000+ live events per year ✓ 7M strong fan community ✓ Watch: TNA: Genesis 2026, 4th Annual World Bagel Eating Championship, GLORY 105: Last Heavyweight Standing Finals, CMLL: International Weekend, January 2026, International Friendly Soccer: Guatemala vs Canada, AEW: Collision, Episode 03-26 - Maximum Carnage, 1FW: Episode 16 - Champions Spotlight, Tennis TV 24/7: Free Channel ✓ Statistics & interviews
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About flipps.com
✓ 1,000+ live events per year ✓ 7M strong fan community ✓ Watch: TNA: Genesis 2026, 4th Annual World Bagel Eating Championship, GLORY 105: Last Heavyweight Standing Finals, CMLL: International Weekend, January 2026, International Friendly Soccer: Guatemala vs Canada, AEW: Collision, Episode 03-26 - Maximum Carnage, 1FW: Episode 16 - Champions Spotlight, Tennis TV 24/7: Free Channel ✓ Statistics & interviews
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Technology Stack
flipps.com uses 16 technologies across their website including Sentry, WordPress, CookieYes, and more.
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Sentry
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WordPress
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CookieYes
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DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
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Smartlook, Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
flipps.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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