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Float: The Profitable Foresight Engine
How 64 people built a $7.8M revenue machine in resource management
While SaaS giants chase AI hype, Float quietly built a $7.8M revenue engine on pure operational clarity. 4,500 professional services teams don't just use it—they depend on it to turn schedules into profit.
"Float isn't just tracking time—it's predicting profitability before the project even starts."
The Silent Giant of Resource Planning
With only 64 employees generating $7.8M in revenue, Float achieves $122K revenue per employee—exceptional efficiency for a B2B SaaS company. Their 63% direct traffic signal deep brand loyalty, while 31% organic search shows strong SEO moat. This isn't a growth-hack startup; it's a precision instrument trusted by global teams.
Funding vs. Footprint Paradox
Here's the anomaly: $200M+ in funding but only 4,500 customers and 664K monthly visits. Most SaaS companies this funded would have 10x the traffic. Float's strategy is clear—they're not chasing volume; they're optimizing for enterprise stickiness. The 4500+ teams represent high-value, long-term contracts where 'profitable delivery at scale' is a $100K+ problem, not a $29/month whim.
The keyword data reveals their real battlefield: 'how to track if people are completing billing notes correctly based on their schedules' (580 monthly searches). This isn't surface-level project management—it's forensic resource accounting. Float solves the gap between 'time tracked' and 'revenue realized,' a pain point generic tools like Asana or Monday.com ignore.
- Direct traffic (63%) indicates product-led growth with high retention
- Niche long-tail keywords show deep vertical penetration
- Tech stack (Tailwind, Ant Design) prioritizes speed over flashy features
- Founders still lead—Glenn Rogers (CEO) and Lars Gelfan (CTO) at the helm
Float Wins by Ignoring the Noise
In a crowded project management space, they chose depth over breadth—and it's paying off in profitable silence.
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Float - Resource Management, Planning & Scheduling Software
The #1 solution for profitable resource management. Used by 4500+ of the best professional services teams globally. Get the insight and foresight you need to achieve profitable delivery at scale, with the right talent in place. Free 30-day trial.
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About float.com
The #1 solution for profitable resource management. Used by 4500+ of the best professional services teams globally. Get the insight and foresight you need to achieve profitable delivery at scale, with the right talent in place. Free 30-day trial.
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float.com uses 23 technologies across their website including Font Awesome, Google Fonts, Sentry, Webflow, and more.
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Traffic & Audience
float.com receives approximately 664.8K monthly visitors and ranks #87,416 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:20 on the site.
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