floom.com
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Floom: The Anti-Florist Revolution
How a 18-person team is disrupting a $40B industry with same-day luxury delivery
Floom isn't just another flower delivery service—it's a surgical strike against the broken, impersonal florist industry. By connecting consumers directly with local artisans and guaranteeing same-day delivery, this 18-person powerhouse is generating $2.7M in revenue while fighting a 1.7-star Trustpilot reputation.
"In an industry where trust is everything, Floom's 1.7-star rating isn't a bug—it's a feature of a company still finding its footing between luxury promise and operational reality."
The Trust Paradox
Floom operates in a fascinating contradiction: 42% of their traffic comes directly to floom.com, indicating strong brand recognition and repeat customers. Yet their 1.7-star Trustpilot rating from 292 reviews suggests significant operational friction. This gap between brand loyalty and customer satisfaction reveals a startup still optimizing its supply chain while maintaining premium positioning.
The SEO Playbook
Floom's keyword strategy reveals their hyper-local focus. Terms like 'bushey uk florist delivery cut off' and 'monmouth flower delivery' (200 monthly searches each) show they're competing on intent-rich, location-specific queries rather than generic 'flowers' terms. This surgical approach to organic search—capturing 43% of traffic this way—demonstrates a sophisticated understanding of high-intent, low-competition opportunities.
The company's tech stack (Swiper, Tailwind CSS, PostHog, Klaviyo) suggests a modern, data-driven approach to e-commerce. But the real innovation is their business model: instead of becoming a florist, they've built a marketplace connecting customers with local artisans, handling logistics while letting craftsmen focus on creation. It's Uber for flowers, but with a luxury positioning that demands perfection.
- Same-day delivery from local florists, not centralized warehouses
- Premium positioning with luxury bouquets and gifts
- Dual-market strategy: US & UK expansion
- Heavy investment in organic search with hyper-local keywords
- Direct traffic suggests strong brand recall despite operational challenges
Floom is a bet on operational excellence over brand promise
With strong brand recognition and a clear market need, the question isn't whether the model works—it's whether they can fix the execution gaps before competitors do
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5 keywordsHow is Floom's SEO?
Open Graph Image
https://floom-nextjs.imgix.net/general/flower-delivery-uk.jpg?q=75&w=1080&auto=format&ixlib=react-9.8.1
Meta Tags
Same-Day Luxury Flower Delivery | US & UK Florists | Floom
Send luxury bouquets and gifts across the US & UK. Same-day flower delivery from trusted local florists. Hand-delivered for every occasion.
Same day flower delivery | Flowers & Gifts | Floom
Floom helps you send stunning flowers by local independent florists. Same day and next day flower delivery available. Free delivery on your first purchase.
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FLOOM
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Reviews (20)
Similar experience to other reviews
I had a similar experience to a number of reviewers here. Paid a decent amount for same-day flowers, received a note to say that flower types would be substituted, and when the bouquet turned up it looked quite a lot different to the photo on the website - different colours and flowers and not as much. It's not a terrible bunch of flowers at all, just not what you spent time searching for on the site. Customer success said they wouldn't do a partial refund, saying they gave me the option to decline when they messaged about the substitutions, but they didn't word the email like that, they just said they were making substitutions.
Ordered a bouquet and chocolate box for…
Ordered a bouquet (200pounds) and chocolate box for my friend to be delivered on her birthday. Contacted the florist on IG, she promised flowers would be on time which they were not. She told me they’d call my friend and deliver to wherever she were, they did not. The flowers arrived the following day, they were spectacular I must say (lotus boutique) but the chocolates were missing. You better off going directly to a florist and ordering directly. This FLOOM service is a disgrace! Customer service was so poor. Avoid.
They did NOT deliver and they WASTED my time
If it’s not a scam, it certainly looks like it. I ordered a same day delivery. Two days later the flowers still haven’t been delivered. The recipient was present and was never called. Support pretended to try contacting the florist and kept saying they were waiting for an answer from them… for 40 hours. Eventually I had to order somewhere else, yet they kept refusing to refund me, claiming they were waiting for an answer, even though it made no sense to deliver the order two days late, and in any case there was no sign that it would ever be delivered anyway. After insisting dozens of time to get a refund, after two days of wasted time, it took that I post the first version of this review for me to receive a copy-pasted message that didn’t give an explanation for the failure to deliver and just mentioned I would get a refund after 10 working days.
Avoid Floom
Failed to deliver on time and as promised
Terrible service
Terrible service. I pais extra for same day delivery which never happened. No response to emails to their support team. Have asked for a refund - never order from there.
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About floom.com
Send luxury bouquets and gifts across the US & UK. Same-day flower delivery from trusted local florists. Hand-delivered for every occasion.
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Technology Stack
floom.com uses 22 technologies across their website including imgix, Adobe Fonts, Google Fonts, Clerk, and more.
Media
imgix
Fonts
Adobe Fonts, Google Fonts
Authentication
Clerk
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Vercel
Traffic & Audience
floom.com receives approximately 45.4K monthly visitors and ranks #642,476 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:54 on the site.
The majority of floom.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about floom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit floom.com directly at https://floom.com.