floorplanonline.com
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FloorPlanOnline: The $4.4M Niche Player
A deep dive into the real estate visualization platform with surprising traffic patterns
In a market dominated by flashy startups, FloorPlanOnline operates quietly as a $4.4M revenue machine serving real estate professionals. With only 37 employees and a peculiar traffic profile, this is a classic case of a niche B2B service that found its groove.
"They don't need millions of visitors—they need the right ones."
The Paradox of Low Traffic
FloorPlanOnline receives just 1,528 monthly visits, yet generates $4.4M in revenue. This isn't a failure—it's a masterclass in B2B efficiency. With 48% direct traffic, their clients aren't discovering them through SEO; they're coming back intentionally. The 29% organic traffic suggests they rank for hyper-specific queries like 'make a matterport 3d tour based off floor plan' (190 monthly searches) rather than broad terms.
The Proprietary Process
Their five H1 tags tell a focused story: Drone pilots, proprietary photo processing, virtual twilight photos, and Matterport integration. They're not selling generic photography—they're selling 'essence' and 'drama.' This positioning allows them to charge premium rates while competing against freelancers on platforms like Fiverr.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for stability, Tailwind CSS for modern UI, and Vite for build efficiency. They're not chasing every trend—they're building tools that work for their specific use case: real estate agents who need reliable, high-quality visual assets without complexity.
- 37 employees generating $4.4M = $119K revenue per employee
- 48% direct traffic indicates strong client retention and repeat business
- Top keyword 'floor plan online' (650 monthly searches) shows strong brand recall
- Matterport-specific queries dominate their SEO footprint
The Quiet Giant in Real Estate Tech
FloorPlanOnline proves that in B2B services, depth of service beats breadth of reach. They don't need to be a household name—they just need to be the name every real estate agent in their region trusts.
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Open Graph Image
https://i0.wp.com/floorplanonline.com/wordpress/wp-content/uploads/2021/03/virtual-showing-image.png?fit=1200%2C927&quality=100&ssl=1
Meta Tags
Real Estate Virtual Tours | Real Estate Photography, 2D & 3D Floor Plans, Matterport 3D, and Real Estate Listing Marketing
Real estate photography with virtual tours, 2D and 3D floor plans and interactive floor plans for real estate listings
FloorPlanOnline provides professional real estate services, including real estate photography, 2D & 3D floor plans and Matterport 3D walkthrough virtual tours.
H1 Tags
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About floorplanonline.com
Real estate photography with virtual tours, 2D and 3D floor plans and interactive floor plans for real estate listings
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Technology Stack
floorplanonline.com uses 23 technologies across their website including AudioEye, Vimeo, Font Awesome, Google Fonts, and more.
Accessibility
AudioEye
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Traffic & Audience
floorplanonline.com receives approximately 1.5K monthly visitors and ranks #8,618,000 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:56 on the site.
The majority of floorplanonline.com's traffic comes from .
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