floorsoft.com
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FloorSoft: The Unsung SaaS of Hard Surfaces
A 17-person team building a $1.5M niche empire in flooring software
In a world obsessed with hyper-growth SaaS unicorns, FloorSoft operates quietly in the shadows of construction sites and showrooms. This isn't a flashy AI startup; it’s a battle-tested tool for measuring, scheduling, and selling flooring—a niche market that is surprisingly lucrative and deeply underserved.
"They aren't chasing the mass market; they are dominating a vertical that giants like Salesforce or Adobe would consider too small to touch."
The Hidden Buyer Persona
FloorSoft targets a specific breed of professional: the flooring contractor who hates paperwork. With key leadership like Lewis Hardeman (New Business Development) and Grant O. (IT), the company speaks the language of blue-collar efficiency. Their customer isn't a Silicon Valley developer; they are the installer measuring a 2,000 sq ft living room who needs to generate a quote before the client changes their mind.
The Traffic Anomaly
The traffic data reveals a fascinating story of intent. With only 868 monthly visits, the volume is low, but the quality is high. A staggering 42% of traffic is direct, suggesting high brand recall and repeat usage. Furthermore, their top keyword—'8761 dalton ave'—is hyper-local (likely a showroom or training facility address), proving their users are physically anchored to specific locations, not browsing casually.
Technologically, FloorSoft is a pragmatic stack. They leverage jQuery and Bootstrap for reliability over bleeding-edge frameworks, paired with Tailwind CSS and DaisyUI for modern UI components. This suggests a focus on functional, fast-to-market updates rather than rewriting the codebase every year. It’s stable engineering for a stable industry.
- Niche Monopoly: Solving the 'last mile' problem in flooring logistics (measure -> sell -> install).
- High Retention: 42% direct traffic indicates sticky daily usage by professionals.
- Lean Operations: $88k revenue per employee—high efficiency for a services-enabled software company.
- Boots-on-the-Ground Growth: Relies on industry relationships (Hardeman) rather than viral marketing.
The Anti-SaaS SaaS
FloorSoft proves you don't need to be a household name to build a sustainable, high-margin business. By ignoring the noise of the general market and serving the specific needs of flooring professionals, they’ve built a fortress in a small, lucrative corner of the tech world.
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FloorSoft, Inc.
Floor Estimating, Scheduling, Measuring, Selling, and Job Management Software for all Flooring Professionals
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About floorsoft.com
Floor Estimating, Scheduling, Measuring, Selling, and Job Management Software for all Flooring Professionals
Company Overview
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Technology Stack
floorsoft.com uses 8 technologies across their website including Font Awesome, HSTS, Google Analytics, and more.
Fonts
Font Awesome
Security
HSTS
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
floorsoft.com receives approximately 868 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of floorsoft.com's traffic comes from .
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