florexpo.com
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The Invisible Flower Empire
A $7.5M B2B powerhouse that moves 300M stems with zero consumer brand awareness
Florexpo moves over 300 million flower stems annually through the West Coast, yet you've likely never heard their name. They're the invisible infrastructure behind every grocery store bouquet and florist arrangement.
"They sell flowers, but their real product is flawless logistics at scale."
The B2B Fortress
Founded in 1995, Florexpo isn't chasing Instagram trends—they're the backbone of wholesale flower distribution. Their customer portal (customer.florexpo.com) is the primary touchpoint, revealing a business built on repeat B2B relationships, not D2C hype. With just 34 employees moving $7.5M in revenue, their efficiency per capita is exceptional.
The Colombian Connection
Their exclusive 'Benchmark Growers' brand isn't just marketing—it's a strategic moat. By controlling the supply chain from Colombia and Ecuador directly to the West Coast, they bypass intermediaries. This vertical integration explains how they maintain quality while keeping margins healthy in a notoriously fragmented industry.
The tech stack reveals a modern, resilient operation: React frontend, Bootstrap for responsive design, Zendesk for customer support, and Sentry for error monitoring. This isn't a legacy fax-and-order business—it's a tech-enabled distributor that understands digital infrastructure matters even in commodity markets.
- 300M stems/year = ~822K stems daily (logistics mastery)
- 46% organic traffic suggests strong SEO for wholesale terms
- Customer portal indicates recurring order patterns
- Exclusive 'Benchmark Growers' brand creates pricing power
The Unsexy Billion-Dollar Play
While startups chase D2C flower delivery, Florexpo quietly owns the infrastructure. Their model proves that in commodity businesses, distribution beats branding every time.
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Alstroemerias Carnations Minis Mums Pompons Roses | Florexpo | California
Established in 1995, Florexpo is one of the leading importers and distributors of fresh-cut flowers in the West Coast. We import over 300 million quality stems per year from Colombia and Ecuador, and have a product portfolio of 33 flower types under our exclusive product brand, Benchmark Growers.
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About florexpo.com
Established in 1995, Florexpo is one of the leading importers and distributors of fresh-cut flowers in the West Coast. We import over 300 million quality stems per year from Colombia and Ecuador, and have a product portfolio of 33 flower types under our exclusive product brand, Benchmark Growers.
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Technology Stack
florexpo.com uses 13 technologies across their website including Google Maps, Font Awesome, HSTS, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Traffic & Audience
florexpo.com receives approximately 246 monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of florexpo.com's traffic comes from .
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