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FloridaRent: The $539M Ghost Town
A massive hospitality company with almost no web traffic. The numbers don't add up.
We're staring at a hospitality giant with 1,517 employees and $539M in revenue, yet their primary web portal sees just 239 monthly visits. This isn't a startup—it's a corporate ghost town hiding in plain sight.
"When your top keyword is about boogie boarding in Miami but you're a vacation rental platform, your SEO strategy is either genius or completely broken."
The Employee Paradox
With 1,517 employees, FloridaRent should be a well-oiled machine. But their leadership team reads like a medical directory—sonographers, nurses, practice managers. Where are the engineers, product managers, and growth hackers? This suggests a massive offline operation masquerading as an online brand.
Traffic That Doesn't Exist
239 monthly visits for a $539M revenue company is statistically impossible for an online-first business. Either the revenue is entirely offline/enterprise, or floridarent.com is a zombie domain for a much larger entity. The 100% 'undefined' country traffic suggests tracking is broken or the data is meaningless.
The tech stack reveals modern tools—Next.js, Tailwind, Vercel—but the execution feels abandoned. The domain redirects to CoolVacay, suggesting FloridaRent is either a dead brand or a placeholder. For investors, this is a red flag: a company this size should have either massive organic traffic or a clear enterprise sales engine.
- Revenue-to-traffic ratio is 100x+ higher than industry norms
- Leadership team lacks digital product expertise
- Domain redirects to CoolVacay, indicating brand confusion
- Top keywords are irrelevant to core business model
This isn't a vacation rental startup—it's a corporate shell.
Either the revenue is entirely offline, or this is a legacy asset being quietly sunset. For founders, the lesson is clear: brand clarity and digital presence matter more than headcount.
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Traffic & Engagement
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What keywords does Floridarent rank for?
4 keywordsHow is Floridarent's SEO?
Meta Tags
FloridaRent | Find Your Dream Vacation Rentals & Travel Deals
Discover unbeatable vacation rentals and deals with CoolVacay. Book easily with our engine, from luxury stays to budget-friendly options.
H1 Tags
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Frequently Asked Questions about Floridarent
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About floridarent.com
Discover unbeatable vacation rentals and deals with CoolVacay. Book easily with our engine, from luxury stays to budget-friendly options.
Company Overview
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Technology Stack
floridarent.com uses 10 technologies across their website including HSTS, Vercel, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
DaisyUI, Material UI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
floridarent.com receives approximately 239 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of floridarent.com's traffic comes from .
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This page provides publicly available information about floridarent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit floridarent.com directly at https://floridarent.com.