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Flowroute: The Underdog in Cloud Communications
A deep dive into a $20M revenue SIP trunking platform that flies under the radar
In a market dominated by Twilio's $4B revenue, Flowroute operates a quiet $20M business serving developers who need pure SIP trunking without the enterprise bloat. They're the anti-platform for voice purists.
"They're not trying to be the next Twilio—they're building a profitable, focused business for developers who know exactly what they want."
The Developer-First Mentality
Flowroute's traffic tells a story: 59% comes directly to their domain, not through search ads or SEO. This suggests a loyal, technical user base that bookmarks and returns. With only 15,241 monthly visits versus Twilio's millions, they've carved a niche serving developers who've outgrown Twilio's complexity or pricing. Their top keyword? Their own brand name—proof they've built recognition without massive marketing spend.
The Efficiency Play
With 69 employees generating $20.2M in revenue, Flowroute achieves ~$293K revenue per employee—remarkably efficient for a telecom infrastructure company. Compare this to industry averages hovering around $150K-200K per employee, and you see a lean operation that's likely profitable. They've avoided the growth-at-all-costs trap, focusing instead on sustainable margins in the SIP trunking space.
Their tech stack reveals their philosophy: jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic, functional approach over flashy modern frameworks. They're not building for venture capital demos—they're building for reliability. The 2.8/5 Trustpilot rating from just 3 reviews indicates either a small user base or selective customer engagement, likely the former.
- Niche focus: Pure SIP trunking and messaging APIs without platform bloat
- Efficient operations: 69 employees vs. Twilio's 7,000+ for similar core services
- Direct traffic dominance: 59% of visitors come straight to flowroute.com
- Sustainable model: $20M revenue without public funding rounds
The Quiet Giant Strategy
Flowroute proves you don't need to be the biggest player to build a sustainable, developer-loved business in cloud communications.
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Meta Tags
Flowroute: SIP Trunking & Messaging for Business.
Flowroute: Cloud-based SIP trunking and messaging. Build voice applications with our flexible and scalable platform. Explore our services today.
Flowroute - SIP Trunking, VoIP, and Messaging | Flowroute
Flowroute: Cloud-based SIP solutions for contact centers & CPaaS.
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Reviews (3)
Unprofessional and Dishonest: Avoid at All Costs
Flowroute abruptly shut down our account without a single notice after years as a paying customer. Since we used it as a backup, we only discovered months later that we had been locked out. When we raised a ticket, they responded that they had decided to stop serving customers outside the US and Canada. Not only did they cut us off without warning, but they also kept our remaining balance. This is unprofessional, irresponsible, and frankly dishonest behaviour. A company that treats long-term customers like this should not be trusted.
Terminates Account Without Reason
Tried to use this for my business VOIP needs, and they terminated my account after an ID verification and a manual review. I have not had the same issues with their competitors. Very incompetent and low IQ Manual Review team. The only reason given for the termination was "extreme inconsistencies" What the hell does that even mean? How many scam call centers squeeze by their crack-team of Manual Review geniuses each day?
This is a scam!!
This is a scam!!! Be aware. Searching the internet I saw the ad flowroute.com for the cheapest site in terms of trunks, for example with only $ 0.008 per minute in Sweden. I chose and applied for the account, I had to wait a week just for a verification even though all the documents were in order. After they verified me even though I had $ 0.25 in my account, the person named Larry from the support told me that you can not make calls because a minute in the country where you want to call in Sweden costs $ 1.6. Before that he pressured me to put $ 40 in the account to be fully activated. Do not believe them, this is a scam that should be punished.
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About flowroute.com
Flowroute: Cloud-based SIP trunking and messaging. Build voice applications with our flexible and scalable platform. Explore our services today.
Company Overview
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Technology Stack
flowroute.com uses 26 technologies across their website including AccessiBe, YouTube Embed, Font Awesome, Google Fonts, and more.
Accessibility
AccessiBe
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
flowroute.com receives approximately 15.2K monthly visitors and ranks #1,358,572 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:29 on the site.
The majority of flowroute.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about flowroute.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flowroute.com directly at https://flowroute.com.