flowww.es
flowww.es
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Flowww: The $12M Beauty Tech Playbook
How a Spanish SaaS is quietly dominating aesthetic clinics with a vertical-first strategy
While most SaaS companies chase broad markets, Flowww is betting everything on the $60B global aesthetics industry—and it's working. With 77 employees and $12.3M in revenue, this Spanish-born platform is building the operating system for beauty clinics worldwide.
"Flowww isn't building software for beauty—they're building beauty's operating system."
The Vertical SaaS Advantage
Flowww's genius lies in its ruthless focus. Instead of competing with generic CRM tools, they've built a complete ecosystem for aesthetic clinics: appointment management, inventory tracking, patient records, and even marketing automation. Their keyword strategy reveals a deep understanding of their customers' pain points—searches like 'problematica en distribuidoras de belleza' and 'ejemplo foda empresa de maquillaje' show they're capturing the exact queries clinic owners are typing into Google.
Traffic & Growth Strategy
With 53% organic traffic and a global rank of #1.28M, Flowww is playing the long game. Their traffic distribution is telling—undefined markets dominate, suggesting a strong European and Latin American footprint. The keyword data shows they're not just chasing vanity metrics; they're ranking for high-intent, commercial queries that convert. The 21,160 monthly visits might seem modest, but in a niche vertical, this is highly qualified traffic.
The funding story is equally strategic. $5.38M in total funding for a company with $12.3M revenue indicates they're capital-efficient and likely profitable. This isn't a growth-at-all-costs play—it's a disciplined vertical SaaS execution. The leadership team, led by CEO Natalia Villora, has built a sales engine (with CSO Maria Rodriguez) that understands the unique dynamics of selling to aesthetic professionals.
- Vertical-first strategy: Deep feature set for a single industry
- Capital efficiency: $5.38M funding vs $12.3M revenue = 2.3x revenue-to-funding ratio
- Organic dominance: 53% of traffic comes from SEO, not paid spend
- International footprint: Strong presence in Spanish-speaking markets
The Verdict: A Vertical SaaS Masterclass
Flowww proves that in a world obsessed with TAM expansion, deep vertical focus can build a $12M+ business with just $5M in funding. For founders building in healthcare, beauty, or other verticals, this is the playbook to study.
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Llevo trabajando con flowww desde el…
Llevo trabajando con flowww desde el año pasado y puedo decir que me han ayudado a gestionar mejor mi consulta y aumentar mis ingresos gracias a una mejor gestión.
Llevo trabajando con flowww desde…
Llevo trabajando con flowww desde Enero, fecha en la que terminó mi proceso de configuración con Jorge Castillo y solo puedo dar las gracias por el servicio recibido. Sus consultorías me han ayudado a sacar el máximo provecho a mi consulta y a llevar la gestión de la misma de manera más organizada. Gracias
Nos encanta!
Programo todas las comunicaciones para que recepción no tenga que estar pendiente de enviar recordatorios, de ocuparse del seguimiento, les enviamos a través de la app comunicaciones de manera periódica y los pacientes quedan encantados, nos permite mantenerles conectados a la clínica. Introducimos la reserva online y a la semana teníamos mas de 10 citas, nos encanta flowww y como consigue crear esa experiencia para el paciente que estabamos buscando Además desde flowww me controlo todas las citas de mis 2 clínicas desde cualquier parte con mi teléfono. Un 10!!!
Rapidezy amabilidad.
Rapidezy amabilidad.
Mayor control
Tras unos meses usando el software, he notado como mi facturación ha ido aumentando considerablemente al tener mayor control sobre mi clínica. Lo recomiendo!!
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About flowww.es
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flowww.es receives approximately 21.2K monthly visitors and ranks #1,281,007 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:39 on the site.
The majority of flowww.es's traffic comes from undefined, undefined, .
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