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Flu.ke: The Anti-Carrier Carrier
How 44 people are rewriting Brazil's telecom playbook with one app and radical transparency
In a market dominated by telecom giants, Flu.ke is betting that the future of mobile isn't better coverage—it's better UX. With just 44 employees and a single app, they're challenging Brazil's R$150B telecom industry by selling transparency instead of minutes.
"They're not selling SIM cards—they're selling a mental model: telecom should feel like software, not a utility monopoly."
The Product-Led Trojan Horse
Flu.ke's 68% organic traffic share reveals their real strategy: SEO warfare around 'esim' (312K monthly searches) and 'chip mais barato' (350K). They're not buying brand ads—they're capturing intent from people actively trying to escape carrier complexity. The 44-person team is overwhelmingly CX-focused (5 of 6 key hires are customer experience roles), suggesting they're building retention moats through service, not spend.
The Revenue Efficiency Play
At $4.6M revenue with 44 employees, Flu.ke generates ~$105K per employee—remarkably efficient for telecom. Compare this to TIM Brasil's ~$200K/employee but with 10,000+ people. Flu.ke's model scales horizontally: one app, zero physical stores, and Hotjar/Intercom stack suggests they're obsessively optimizing conversion funnels rather than building infrastructure. This is a SaaS company wearing a telco's clothes.
Their tech stack (Next.js, Google Analytics, Hotjar, Intercom) is pure digital product—no legacy systems, no on-premise servers. The HSTS implementation shows security maturity, while Twitter Cards and Facebook Pixel indicate sophisticated attribution. They're treating mobile plans like Shopify treats stores: a commoditized backend wrapped in delightful UX.
- Product-market fit in Brazil's 'anti-telco' sentiment: 98.7% traffic from undefined (likely BR) shows deep local penetration
- eSIM-first strategy: ranking for 'esim tim' (10K searches) means they're poaching from incumbents, not just acquiring new users
- CX obsession: 5 of 6 key roles are customer-facing, suggesting NPS as a north star metric
- Capital efficiency: No funding round listed implies bootstrapped or early-stage, forcing ruthless focus on unit economics
The Real Disruption Isn't the Tech—It's the Team Structure
44 people, 5 CX roles, $4.6M revenue. Flu.ke proves you don't need a network to win telecom—you need a product roadmap.
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Meta Tags
fluke - telefonia móvel
Uma operadora diferente de tudo que você já viu! Conecte-se com transparência, sem preocupações e com um time pronto pra te ajudar nos momentos mais importantes - tudo por um só app
fluke - telefonia móvel
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About flu.ke
Uma operadora diferente de tudo que você já viu! Conecte-se com transparência, sem preocupações e com um time pronto pra te ajudar nos momentos mais importantes - tudo por um só app
Company Overview
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Technology Stack
flu.ke uses 18 technologies across their website including Google Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Vercel
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Customer Support
Intercom
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
flu.ke receives approximately 34.0K monthly visitors and ranks #756,374 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:26 on the site.
The majority of flu.ke's traffic comes from undefined, .
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