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Fluidan: The Invisible Engine of Viscous Liquids
A $4.9M Danish startup optimizing production for paint, skincare, and adhesives through real-time rheology.
In a world obsessed with software, Fluidan is betting big on the physics of flow. While most B2B startups chase SaaS margins, this Danish industrial tech firm is quietly mastering the rheology of viscous liquids—transforming how paint, skincare, and adhesives are produced.
"Fluidan isn't just selling a rheometer—they're selling consistency at scale, where every millipascal matters."
The Rheology Revolution
Fluidan's flagship product, RheoStream®, addresses a critical blind spot in manufacturing: the gap between lab testing and production-line quality. Traditional rheometers are lab-bound, manual, and reactive. RheoStream® is inline, automated, and predictive—allowing manufacturers to adjust viscosity in real-time. This isn't incremental improvement; it's a paradigm shift from 'test and hope' to 'measure and adjust.'
Niche Domination Strategy
With just 20 employees and $4.9M in revenue, Fluidan demonstrates the power of vertical focus. They're not competing with giants like Anton Paar or Malvern in the general rheometer market. Instead, they've carved a niche in specific industrial applications: paint, skincare, detergents, and adhesives. Their search data reveals this precision—top keywords like 'shear thinning' (1,310 monthly searches) and 'shear stress vs shear rate' (190 monthly) show they're capturing intent from engineers and quality control specialists, not generic researchers.
The traffic numbers tell an interesting story. With only 3,106 monthly visits and a global rank of #5.6M, Fluidan isn't playing the volume game. Their 47% organic search traffic suggests a highly targeted audience that knows exactly what they're looking for. The 41.9% and 40.8% traffic from 'undefined' countries likely points to European markets where their Danish headquarters gives them credibility, but also indicates potential tracking limitations. This is a company that lives on referrals and direct relationships, not SEO gaming.
- Real-time viscosity monitoring eliminates batch failures before they happen
- Inline rheology replaces costly lab testing cycles with continuous data
- Tailored for high-value viscous liquids where consistency equals brand reputation
- European engineering pedigree meets industrial automation reliability
The Quiet Giant in Industrial IoT
Fluidan proves that in industrial tech, depth beats breadth. With $4.9M revenue from just 20 people, they're not just measuring viscosity—they're measuring market fit with surgical precision.
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Optimize your production of viscous liquids with RheoStream®| Fluidan
Are you manufacturing viscous liquids? Paint, skin care, detergents, adhesives ... RheoStream® will help you. Read more...
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About fluidan.com
Are you manufacturing viscous liquids? Paint, skin care, detergents, adhesives ... RheoStream® will help you. Read more...
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fluidan.com uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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fluidan.com receives approximately 3.1K monthly visitors and ranks #5,663,777 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:09 on the site.
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