In the high-stakes world of food processing, waste is the enemy. WECO isn't just selling machines; they are selling precision. By dominating the hyper-specific niche of optical sorting and moisture monitoring for nuts and hops, they've built a $23M revenue engine that proves deep vertical focus beats broad, shallow competition every time.

"WECO proves you don't need to be a generalist to win big in industrial hardware."

The company's strategic moves, such as the partnership with Multiscan and the introduction of Duravant Lifecycle Services, signal a maturation beyond hardware sales. They are building an ecosystem. By integrating lifecycle services, they lock in customers long after the initial capital expenditure, creating a recurring revenue stream that insulates them from the cyclicality of industrial equipment sales.

• Deep Vertical Focus: Specialized exclusively in fruit/nut/hop processing.
• High-Value Keywords: Ranks for technical, long-tail queries with high purchase intent.
• Direct Traffic Dominance: 53% direct traffic indicates strong brand loyalty and repeat business.
• Strategic Partnerships: Aligning with Multiscan and Duravant expands reach without diluting focus.