9:41
fluidra.com
Screenshot of fluidra.com
fluidra.com favicon

fluidra.com

18 technologies
VerifiedGrowingVisit117.1K/mo$1.2B3.5K18 Tech25 Leads
Deep Dive

Fluidra: The $1.2B Pool Empire You've Never Heard Of

How a Spanish engineering giant dominates the global pool & wellness market with 3,500+ employees

While Silicon Valley obsesses over SaaS and AI, Fluidra quietly built a $1.23B global empire from turning water into a better world. This isn't a startup—it's an industrial powerhouse with 3,500 employees and 117,000 monthly visitors who know exactly where to find pool perfection.

$1.23B
annual revenue
3,509
employees worldwide
117K
monthly website visits
60%
organic search traffic

"Fluidra doesn't sell pool equipment—they engineer liquid luxury for the world's elite."

The Hidden Global Behemoth

Fluidra operates in the 'heavy industry and engineering' space, but don't let that label fool you. With operations spanning continents and a digital presence that captures 60% organic traffic, they've mastered B2B2C marketing. Their 117K monthly visitors aren't browsing—they're architects, contractors, and high-net-worth individuals seeking premium pool solutions. The fact that 35% of traffic comes from undefined regions suggests either sophisticated geo-targeting or a truly global footprint that defies simple categorization.

Digital Footprint vs. Industrial Roots

Despite being a 3,500-person industrial giant, Fluidra's digital strategy reveals a modern playbook. Their tech stack—jQuery, Tailwind CSS, Vite—shows they're not stuck in legacy systems. Yet their top keywords are bizarrely specific: 'ean: 8432611882997' (190 monthly searches) and 'fuentes secas interactivas' (190 searches). This isn't mass-market SEO; this is precision targeting for industry insiders who know exact product codes. Their 3.2/5 Trustpilot rating from just 4 reviews suggests they're not optimizing for consumer feedback loops.

The leadership team reads like a European industrial dream team: CFO Luis Boada, Group CFO Xavier Tintore, and VP Donny Cislo overseeing sales, trade marketing, and SaaS operations. The 'SaaS' mention is particularly telling—Fluidra isn't just selling hardware; they're building software ecosystems around pool management. This hybrid model explains their 31% direct traffic: customers aren't just finding them through search; they're returning to a platform they trust.

  • Elite social presence: Active on TikTok, YouTube, Facebook, LinkedIn, and Instagram—unusual for a heavy industrial player
  • Career-focused: Dedicated careers page suggests they're scaling aggressively despite already having 3,500 employees
  • Privacy-first: Uses Cookiebot for GDPR compliance, indicating they operate in strict regulatory environments
  • SaaS expansion: VP role explicitly includes SaaS, signaling digital transformation beyond hardware
  • Product precision: Top keywords include specific EAN codes, showing deep B2B catalog management
No public funding rounds (bootstrapped or privately held)
Massive revenue scale ($1.23B)
Minimal Trustpilot presence (only 4 reviews)
Global workforce (3,509 employees)
Unclear traffic geography (undefined top countries)
Strong organic search dominance (60%)
No backlink data available
Multi-platform social strategy

The Unsexy Unicorn

Fluidra proves that industrial B2B can be digitally sophisticated, globally dominant, and quietly profitable without Silicon Valley hype.

What tech stack does Fluidra use?

22 detected
Security1
Programming Languages1
Privacy & Consent1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries4
Tracking & Analytics4
G
Google Tag Manager
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Fluidra get?

Traffic & Engagement

117.1K
Monthly Visits
3.4
Pages/Visit
2:01
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-15%
137.1K
Oct 2025
Oct
112.7K
Nov 2025
Nov
117.1K
Dec 2025
Dec

Traffic Sources

Search
60%
Direct
31%
Social
2%
Referrals
5%
Email
0%
Paid
1%

Where is Fluidra's audience located?

🌍35.0%
🌍11.0%
🌍8.3%
🌍4.3%
🌍2.6%

What keywords does Fluidra rank for?

5 keywords
1fluidra9.3K vol$1.33
2profluidra270 vol
3fuentes secas interactivas190 vol
4ean: 8432611882997190 vol
5pro fluidra190 vol

How is Fluidra's SEO?

Meta Tags

title52 chars

Fluidra | Global Leader in Pool & Wellness Solutions

description158 chars

Explore Fluidra, the world-leading provider of innovative and sustainable equipment for building, maintaining, and enhancing residential and commercial pools.

languageEN-US

H1 Tags

h1We turn water into a better world

Schema Types

Unknown

Who works at Fluidra?

Loading leads...

What do customers think of Fluidra?

Fluidra

Fluidra

3.2
4 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Fabrizio
8/5/2025
🇧🇪 Belgium14 reviewsOrganicUnverified
Experience date: 8/1/2025
How can I recommend Astralpool Nanofilter?

I have bought two items branded Fluidra: a Zodiac e30iq pump, and an Astralpool nanofilter 200. The pump had connection issues; after one day spent with the technician, I had to replace my wireless access point (which had no problem with any other device), and then it worked. In general I find the limitation to only 3 speeds as quite artificial, and although I can’t measure it exactly I am not impressed by its power , judging by the very long time it takes to prime from a small level difference. But the Astralpool Nanofilter is the biggest disappointment: even with a cyclonic prefilter, and a covered pool, it clogs very quickly (in matter of days, sometimes hours) and then can bring down the flow from 14 to 4 m3/h or less (with the same pump power). Backwashing takes long time (and water) and is quite ineffective (it never restores it to the original capacity), and a few days ago while turning it the fiber got caught inside blocking it so that the handle broke. I have since tried to contact the assistance (only a form on their website) for a solution but they haven’t yet come back or even acknowledged the request! Not to mention that, despite the indications on the website, it came without the multiport selector, which then I had to buy separately. And that as soon as installed it was leaking, and after thorough inspection it came out that one of the 12 bolts holding the parts together was missing! How can I recommend this brand?

👍 1

Frequently Asked Questions about Fluidra

What is Fluidra's Revenue?
Fluidra generates approximately $1.2B in annual revenue. With 3,509 employees, that's $351,400 per employee.
What does Fluidra do?
Explore Fluidra, the world-leading provider of innovative and sustainable equipment for building, maintaining, and enhancing residential and commercial pools.
How fast is Fluidra growing?
Fluidra employee count has changed by 9% year over year.
What technologies does Fluidra use?
Fluidra uses 18 technologies across their website including Security, Programming Languages, CMS. Key technologies include HSTS, PHP, WordPress.
Who are Fluidra's competitors?
Fluidra's main competitors include The Parlour, GRANDE AIRE SERVICES, Cre8 Salon and Spa, Morean Arts Center, Every Store Perfect. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fluidra?
Fluidra has a Trustpilot score of 3.2 out of 5 (3 stars) based on 4 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Fluidra's key pages?

Export fluidra.com Data

Download the complete tech stack, analytics, leads, and company data for fluidra.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About fluidra.com

Explore Fluidra, the world-leading provider of innovative and sustainable equipment for building, maintaining, and enhancing residential and commercial pools.

Company Overview

fluidra.com
Website
heavy_industry_and_engineering
Industry
#284,699
Global Rank
117.1K
Monthly Visitors
18
Technologies
25+
Employees

fluidra.com Key Pages

Contact fluidra.com

Technology Stack

fluidra.com uses 18 technologies across their website including HSTS, PHP, WordPress, and more.

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

Cookiebot

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

117.1K
Monthly Visits
39%
Bounce Rate
3.4
Pages/Visit
2:01
Avg. Duration

fluidra.com receives approximately 117.1K monthly visitors and ranks #284,699 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:01 on the site.

The majority of fluidra.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fluidra.com?
Explore Fluidra, the world-leading provider of innovative and sustainable equipment for building, maintaining, and enhancing residential and commercial pools.
What technologies does fluidra.com use?
fluidra.com uses 18 technologies including HSTS, PHP, and 12 more. View the full tech stack analysis above.
How do I contact fluidra.com?
You can contact fluidra.com via email at [email protected] or through their contact page.
What are fluidra.com's social media accounts?
fluidra.com is active on tiktok, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fluidra.com hiring?
Check fluidra.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fluidra.com?
fluidra.com receives approximately 117.1K monthly visitors and ranks #284,699 globally. Traffic is growing by 3.9% month-over-month.

Related Searches

fluidra.com pricingfluidra.com reviewsfluidra.com alternativesfluidra.com loginfluidra.com careerswhat is fluidra.comfluidra.com tech stackfluidra.com contactfluidra.com vs competitorsfluidra.com featureshow to use fluidra.comfluidra.com integrations

This page provides publicly available information about fluidra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fluidra.com directly at https://fluidra.com.