fluoretiq.com
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The Micro-Lab in Your Pocket
How a 13-person UK startup is rewriting the rules of point-of-care diagnostics
In a world where antibiotics are losing their power and misdiagnosis costs lives, FluoretiQ is betting everything on a simple premise: the first prescription must be the right one. They're not building another health app—they're building the future of the first consultation.
"FluoretiQ isn't just selling diagnostics—they're selling certainty in a $100B misdiagnosis crisis."
The Precision Play
With only 698 monthly visits but 51% direct traffic, FluoretiQ operates like a surgical strike, not a mass-market play. Their audience isn't browsing—they're searching. Keywords like 'fluoretiq amr' (10 monthly volume) and 'haughton diagnostics' (170 monthly volume) reveal a hyper-targeted, professional user base. This isn't consumer health; this is clinical-grade precision.
The Revenue Paradox
At $1.1M revenue with 13 employees, FluoretiQ generates ~$85K per employee—solid for a pre-revenue biotech, but razor-thin for a commercial medtech. The real story? Their funding status is 'N/A'—a red flag or a bootstrap badge of honor? In a space where competitors burn millions on trials, FluoretiQ's silence on funding suggests either extreme stealth or a capital-efficient model that investors should scrutinize.
The tech stack tells its own story: jQuery, Tailwind, Bootstrap, and PWA capabilities. This isn't a bleeding-edge framework—this is pragmatic engineering. They're not building for Silicon Valley; they're building for a doctor in a rural clinic who needs fast, reliable access on a 5-year-old tablet. The absence of React or Vue suggests they prioritize universal accessibility over developer buzz.
- Antimicrobial resistance (AMR) diagnostics at point-of-care
- Fast, accurate results to prevent prescription errors
- Targeting the critical 'first prescription' moment in patient care
- UK-based with global AMR crisis as their addressable market
The Quiet Giant in the Making
FluoretiQ proves that in healthcare, trust beats traction metrics. Their 51% direct traffic isn't a vanity metric—it's clinical validation. While others chase app store rankings, they're chasing the right prescription. In a world drowning in health tech noise, FluoretiQ's silence speaks volumes.
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First Prescription, Right Prescription | FluoretiQ
We make diagnostics that are fast, accurate and can be used at the point-of-care: making the first prescription, the right prescription
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About fluoretiq.com
We make diagnostics that are fast, accurate and can be used at the point-of-care: making the first prescription, the right prescription
Company Overview
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Technology Stack
fluoretiq.com uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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PHP
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Traffic & Audience
fluoretiq.com receives approximately 698 monthly visitors and ranks #10,162,820 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:46 on the site.
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