flyrobe.com
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Flyrobe: The $26M Fashion Rental Engine
How this Indian startup built a luxury wardrobe on demand
Imagine accessing a $10,000 designer wardrobe for the price of a Netflix subscription. That’s the flyrobe.com promise: democratizing high fashion through rental, not ownership. With 116 employees and $26.4M in revenue, they’ve turned the closet into a service.
"They aren't selling clothes; they're selling the feeling of a new wardrobe every week—without the guilt of fast fashion."
The Occasion-Driven Model
Flyrobe targets the 'high-frequency, high-stakes' wardrobe gaps: weddings, galas, and destination weddings. Their catalog isn't built on basics; it's built on statement pieces—Ethnic Gowns, Sherwanis, and Lehengas that cost a fortune to buy but are worn once. This is a supply chain built for the 'one-night stand' economy.
Traffic & Acquisition
With 41.8K monthly visits, they're a mid-tier player, but the mix is telling: 47% organic and 41% direct. This signals strong brand recall—customers aren't just stumbling upon them; they're searching for 'flyrobe' or 'rent it bae.' The 1,250 monthly searches for their brand name alone prove they own the 'clothing rental' mental model in India.
The tech stack reveals a modern, agile approach. Built on Vue.js and Vite, they prioritize speed and a responsive mobile experience (critical for their iOS/Android app users). Using Amazon S3 for storage suggests they handle massive image libraries efficiently, while Ant Design indicates a focus on a clean, component-based UI. They aren't building legacy monoliths; they're building for scale.
- Niche Dominance: They don't try to rent everything—focus is on heavy ethnic wear and designer bags.
- Brand Recall: 'Rent It Bae' (their contact email) and 'Flyrobe' coexist, capturing different search intents.
- Omnichannel Presence: A blog (blog.rentitbae.com) fuels SEO, while social handles on Twitter, YouTube, and Instagram drive engagement.
The Verdict: A High-Margin Niche Play
Flyrobe proves that in fashion, access beats ownership—especially when the price tag is astronomical.
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Open Graph Image
https://rentitbae.s3.amazonaws.com/static/web-img/fb-post.jpg
Meta Tags
Rent Women’s clothing online. Dresses, Gowns, Bags, Ethnic, Sunglasses for every occasion
FLYROBE - Rent Women’s Branded & Designer Clothes for Party, Wedding, Cocktail, Holiday & Festive Occasion. Best quality clothes | Best Service guaranteed. Also available in Android and iOS app.
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About flyrobe.com
FLYROBE - Rent Women’s Branded & Designer Clothes for Party, Wedding, Cocktail, Holiday & Festive Occasion. Best quality clothes | Best Service guaranteed. Also available in Android and iOS app.
Company Overview
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Technology Stack
flyrobe.com uses 14 technologies across their website including Font Awesome, HSTS, Amazon S3, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Tawk.to
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
flyrobe.com receives approximately 41.8K monthly visitors and ranks #629,965 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:03 on the site.
The majority of flyrobe.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about flyrobe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flyrobe.com directly at https://flyrobe.com.