In a market dominated by giants like Myntra and Ajio, Faballey is quietly building a ₹52M revenue machine by targeting a specific niche: the modern Indian woman who wants designer wear without the designer markup. But with only 70K monthly visitors, they're playing a different game entirely.

"The most telling metric isn't their traffic—it's their direct traffic. 54% of visitors type 'faballey.com' directly, proving brand recall over algorithmic discovery."

The keyword data tells a story of intent-driven commerce. 'Faballey' (2,360 monthly searches) dominates branded queries, but 'black velvet saree' (50 searches) reveals their inventory depth. They're not competing for generic fashion terms—they're capturing high-intent, specific queries. This is a long-tail strategy that scales profitably but not virally. The 37% organic traffic share suggests they're not investing heavily in content marketing, relying instead on brand equity and direct partnerships.

• Revenue-to-visitor ratio of $740 per monthly visit—10x industry average
• 208 employees for $52M revenue = $250K revenue per employee
• Trustpilot score of 2.8/5 with only 3 reviews suggests minimal consumer focus
• PWA implementation indicates mobile-first strategy for India's data-conscious users