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fm2j.com
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fm2j.com

15 technologies
VerifiedVisit1.5K/mo$4M2615 Tech
Deep Dive

FM2J: The Niche Titan of Play

Where €3.6M revenue meets the serious business of child's play

In the vast, noisy digital landscape, FM2J operates with surgical precision. They don't just teach about toys; they monetize the pedagogy of play, proving that a hyper-niche focus can build a sustainable, multi-million dollar business.

€3.6M
Annual Revenue
26
Employees
49%
Organic Search
Top 10M
Global Rank

"They aren't selling courses; they are certifying a profession that the world often dismisses as 'just playing'."

The B2B Pedagogy Playbook

FM2J targets a specific pain point: professionals who use games but lack formal training. With 26 employees generating €3.6M, their revenue per head is approximately €138k—a strong metric for a training organization. Their traffic (1,512 monthly visits) is low but highly qualified; 34% comes directly, indicating a loyal, returning professional base rather than casual browsers.

The 'Sérieux' of Play

The SEO strategy reveals their depth. They rank for high-intent keywords like 'profession jeux' (4,890 volume) and 'peaj'. They aren't chasing vanity traffic; they are capturing the institutional language of the industry. The mix of 33 short formations, 5 certifying tracks, and 94 team formations suggests a scalable model that balances individual upskilling with lucrative corporate training contracts.

The technology stack (Tailwind, Bootstrap, jQuery) suggests a pragmatic approach—functional over flashy. They invest in content (YouTube channel, Facebook presence) rather than over-engineering the frontend. This is a company focused on delivery, not digital vanity.

  • Monetizes intangible skills (game literacy) into tangible certifications.
  • Balances B2C individual courses with high-value B2B team formations.
  • Dominates a specific semantic field: 'jeu symbolique', 'cre jeux', 'la cour de récréation'.
No massive global scale (Top 10M rank).
High revenue efficiency (€138k/employee).
Tech stack is standard, not innovative.
Deep market penetration in France.
Traffic volume is modest.
High direct traffic indicates strong brand recall.

The Unsung Scalable Niche

FM2J proves that in a saturated market, depth beats breadth every time.

What tech stack does Fm2j use?

21 detected
Performance1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Fm2j get?

Traffic & Engagement

1.5K
Monthly Visits
1.8
Pages/Visit
0:46
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-3%
1.6K
Oct 2025
Oct
2.0K
Nov 2025
Nov
1.5K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
34%
Social
6%
Referrals
9%
Email
0%
Paid
1%

Where is Fm2j's audience located?

🌍100.0%

What keywords does Fm2j rank for?

5 keywords
1profession jeux4.9K vol$1.27
2peaj310 vol
3jeu symbolique290 vol
4cre jeux260 vol
5la cour de récréation230 vol

How is Fm2j's SEO?

Meta Tags

title47 chars

FM2J - Se Former aux Métiers du Jeu et du Jouet

description133 chars

Le Centre de Formation aux Métiers du jeu et du Jouet FM2J, accompagne tous les professionnels qui utilisent le jeu dans leur métier.

og:title

Se Former aux Métiers du Jeu et du Jouet

languageFR-FR

H1 Tags

h133 formations courtes individuelles
h15 formations certifiantes
h1Introduction au jeu libre

What is Fm2j's revenue?

$4M
Annual Revenue
26
100%
Employees
$140K
Revenue/Employee
PAU
Headquarters

Who works at Fm2j?

Loading leads...

What do customers think of Fm2j?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Fm2j

What is Fm2j's Revenue?
Fm2j generates approximately $4M in annual revenue. With 26 employees, that's $140,000 per employee.
What does Fm2j do?
Le Centre de Formation aux Métiers du jeu et du Jouet FM2J, accompagne tous les professionnels qui utilisent le jeu dans leur métier.
How fast is Fm2j growing?
Fm2j employee count has changed by 100% year over year.
What technologies does Fm2j use?
Fm2j uses 15 technologies across their website including Video, Fonts, CMS. Key technologies include YouTube Embed, Font Awesome, Google Fonts, Joomla.

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How to contact Fm2j?

What are Fm2j's key pages?

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Download the complete tech stack, analytics, leads, and company data for fm2j.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About fm2j.com

Le Centre de Formation aux Métiers du jeu et du Jouet FM2J, accompagne tous les professionnels qui utilisent le jeu dans leur métier.

Company Overview

fm2j.com
Website
#9,914,575
Global Rank
1.5K
Monthly Visitors
15
Technologies

fm2j.com Key Pages

fm2j.com Social Media

Contact fm2j.com

Technology Stack

fm2j.com uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Joomla, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

CMS

Joomla

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

Traffic & Audience

1.5K
Monthly Visits
47%
Bounce Rate
1.8
Pages/Visit
0:46
Avg. Duration

fm2j.com receives approximately 1.5K monthly visitors and ranks #9,914,575 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:46 on the site.

The majority of fm2j.com's traffic comes from .

Frequently Asked Questions

What is fm2j.com?
Le Centre de Formation aux Métiers du jeu et du Jouet FM2J, accompagne tous les professionnels qui utilisent le jeu dans leur métier.
What technologies does fm2j.com use?
fm2j.com uses 15 technologies including YouTube Embed, Font Awesome, Google Fonts, and 9 more. View the full tech stack analysis above.
How do I contact fm2j.com?
You can contact fm2j.com via email at [email protected] or through their contact page.
What are fm2j.com's social media accounts?
fm2j.com is active on youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is fm2j.com?
fm2j.com receives approximately 1.5K monthly visitors and ranks #9,914,575 globally. Traffic is declining by 23.9% month-over-month.

Related Searches

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This page provides publicly available information about fm2j.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fm2j.com directly at https://fm2j.com.