In a digital health market saturated with venture-backed telehealth apps promising to disrupt everything, Focus-MD is doing something radical: they are staying small, regional, and deeply physical. This isn't a story about scaling to 50 states; it's a masterclass in dominating a specific geography.

"Focus-MD proves that in healthcare, depth beats width. They aren't building a platform; they are building a practice."

The tech stack tells the story of a pragmatic team. They use jQuery and Bootstrap—technologies often dismissed by Silicon Valley purists—but they pair them with modern tools like Tailwind CSS and DaisyUI. It suggests a team focused on shipping functional tools for patients rather than chasing the latest React framework. Their patient portal is hosted externally (yourhealthfile.com), a classic 'buy vs build' decision that prioritizes clinical utility over custom UX.

• Regional Dominance: Focusing exclusively on Alabama creates operational efficiency and brand density.
• High Direct Traffic: 47% direct traffic suggests a 'destination' clinic, not a 'discovery' app.
• Revenue Efficiency: $217k revenue per employee indicates a lean, profitable operation compared to VC-burn models.