While giants like Salesforce chase every industry, For-Sight is playing a different game: owning the guest journey for independent hotels. With just 21 employees and a laser focus on first-party data, they're proving that vertical depth beats horizontal breadth in B2B SaaS.

"In hospitality, generic CRMs fail because they treat guests like transactions, not experiences. For-Sight's secret is understanding that a hotel guest isn't a 'lead'—they're a memory waiting to be created."

The tech stack tells another story. Using jQuery alongside modern frameworks like Tailwind and PWA suggests a pragmatic approach: they ship fast and don't chase every shiny tool. Slick for carousels, Bootstrap for components, and Priority Hints for performance—this isn't a bleeding-edge stack, it's a 'get it done' stack. For a company their size, this pragmatism is a feature, not a bug.

• Vertical SaaS moat: Hospitality isn't just a vertical they serve—it's the entire universe
• First-party data focus: GDPR-compliant guest intelligence in an era of cookie death
• Direct booking engine: They're not just tracking guests, they're converting them
• Small team, big revenue: $176K ARR per employee is elite efficiency