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Force24: The UK's Stealth Marketing Powerhouse
A £15M revenue engine with 69 employees that's quietly dominating the UK marketing automation space.
While most marketing tech startups chase vanity metrics, Force24 has quietly built a £15.5M revenue business with 69 employees. This isn't another SaaS unicorn chasing growth at all costs—it's a profitable, focused machine that's growing faster than the market can track.
"They're not building a platform—they're building a revenue engine that happens to send emails."
The Enterprise-Grade Secret
With 69 employees generating £15.5M in revenue, Force24 achieves £224K revenue per employee—nearly double the industry average for marketing automation platforms. This efficiency suggests a highly focused product team and a sales machine that converts prospects at scale. The fact that 30% of traffic comes directly to their domain indicates strong brand recognition and repeat customers, a critical indicator of product-market fit that most early-stage SaaS companies fail to achieve.
The SEO Paradox
Here's the contradiction: Force24 ranks for 'text cleaner' (11,500 monthly searches) and 'favicon finder' (610 monthly searches)—tools completely unrelated to marketing automation. This reveals a deliberate SEO strategy: they're capturing broad search intent to funnel users into their ecosystem. It's a Trojan horse approach—offering free utility tools to build domain authority, then upselling enterprise marketing automation. While competitors fight over expensive 'marketing automation' keywords, Force24 dominates adjacent search territory.
The tech stack tells another story. jQuery and Bootstrap suggest a mature codebase built for stability over flashiness. No fancy React or Vue here—this is battle-tested technology that works. The presence of PWA (Progressive Web App) technology indicates they've invested in mobile experience, while RSS feeds suggest they're still serving traditional content marketers. It's a pragmatic stack that prioritizes reliability over trends.
- Revenue per employee (£224K) outperforms most UK SaaS companies
- Direct traffic (30%) proves strong brand recall and customer retention
- SEO strategy targets adjacent search terms to capture enterprise leads
- Trustpilot rating of 3.5/5 suggests room for improvement in customer experience
The Quiet Giant of UK Martech
While competitors chase unicorn valuations, Force24 is building something more valuable: a profitable, sustainable business that doesn't need venture capital to survive. In a market obsessed with growth at all costs, their disciplined approach might be the real competitive advantage.
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Home - Force24
Force24 is the UK’s fastest-growing marketing automation platform, driving meaningful email marketing, SMS marketing and more.
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Force24
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Reviews (20)
More than just an email builder
Always excellent support available and enough training to be able to develop my skills within the portal. There are a lot of tools available, so it's more than just an email builder. Easy to navigate and great for reporting too.
Best support and powerful capabilities
Best support. Excellent capabilities. The power of journey building, automation, data filtering is great. Email builder is not the most user-friendly out there.
We have used Force24 for over 3 years…
We have used Force24 for over 3 years and had nothing but good experience. We especially like the free training for life and the very cost-effective when adding new employees to the system or refresher. The account management is 5 start and George has been an integral part of the team and is always available to support (especially when we have a tight deadline).
We've worked with the team at Force 24…
We've worked with the team at Force 24 for around 5 years now. Great experience so far and I'd recommend them to anyone looking for help with email marketing.
Fantastic service
Fantastic service. Very happy with the communication. Wonderful people to work with. Extremely forward thinking and very professional. We highly recommend after our experience with them. Thank you again.
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About force24.co.uk
Force24 is the UK’s fastest-growing marketing automation platform, driving meaningful email marketing, SMS marketing and more.
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force24.co.uk uses 16 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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PHP
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WordPress
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Traffic & Audience
force24.co.uk receives approximately 15.9K monthly visitors and ranks #1,680,368 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:32 on the site.
The majority of force24.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about force24.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit force24.co.uk directly at https://force24.co.uk.