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Forkable: The Invisible Catering Engine
How a 41-person team automated $10M in corporate lunches while you weren't looking
While most food tech startups chase consumer hype, Forkable quietly built a $10.2M enterprise machine by solving the most mundane problem in corporate life: the daily lunch scramble. This isn't a restaurant discovery app—it's a backend automation layer that turns chaotic group orders into predictable revenue for local restaurants.
"Forkable doesn't sell food—it sells operational sanity to office managers and predictable volume to restaurants."
The Silent Enterprise Trojan Horse
With 81% direct traffic and only 15% organic search, Forkable isn't winning on SEO—it's embedded in corporate workflows. The dominant 'forkable' keyword (4,670 monthly searches) suggests strong brand recall, not discovery. This is a B2B2C play where the end user (employee) is a passive consumer of a service purchased by the employer. The real customer is the office manager, and the product is reduced cognitive load.
The Revenue Per Employee Math
At $10.2M revenue with 41 employees, Forkable generates ~$249K per employee—excellent for a service business. This suggests either high-margin transaction fees (likely 15-20% from restaurants) or premium SaaS-style pricing for automation. The low headcount relative to revenue indicates heavy automation: they're not manually coordinating orders; they're software that happens to involve food.
The tech stack reveals their strategy: jQuery, Tailwind CSS, Bootstrap, and DaisyUI. This isn't a bleeding-edge framework stack—it's pragmatic, fast-to-ship, and optimized for reliability over innovation. They're not building AI-powered recommendations; they're building a dependable workflow tool. The 2 Trustpilot reviews (3.2/5) suggest they're not focused on consumer reviews, which aligns with their B2B model.
- They own the 'corporate lunch' workflow, not just the transaction—automating group ordering reduces the 30-minute lunch planning chaos
- The 99.9% US traffic concentration shows they've found a product-market fit in American corporate culture specifically
- Their LinkedIn presence (vs. Twitter/Instagram) signals B2B positioning, while 'forkable delivery co' searches indicate brand confusion with delivery services
The Unsexy Billion-Dollar Play
Forkable proves that in enterprise software, solving a boring problem well beats chasing shiny objects. While food tech startups burn cash on consumer acquisition, they've built a defensible moat by becoming the invisible infrastructure for corporate meals.
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Open Graph Image
https://cdn.forkable.com/assets/newLogo-01e80d158aa755fd257e846ed52239b70207241f3e2f9b0b242bd72e8c54d0b7.png
Meta Tags
Forkable | Automate Office Lunch Delivery & Corporate Catering
Forkable automates office lunch delivery, event catering & group ordering. Order individual meals or buffet catering from your best local restaurants.
Forkable | Automate Office Lunch Delivery & Corporate Catering
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Reviews (1)
Very unreliable
Very unreliable. Once every week or two weeks there is food not being delivered, or delivered one hour and a half later. Customer service does little to work with restaurants that have problems or provide immediate solutions.
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About forkable.com
Forkable automates office lunch delivery, event catering & group ordering. Order individual meals or buffet catering from your best local restaurants.
Company Overview
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Technology Stack
forkable.com uses 20 technologies across their website including Google Maps, Adobe Fonts, Google Fonts, Okta, and more.
Maps
Google Maps
Fonts
Adobe Fonts, Google Fonts
Authentication
Okta
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
forkable.com receives approximately 111.9K monthly visitors and ranks #362,066 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:30 on the site.
The majority of forkable.com's traffic comes from undefined, .
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