In an era of AgTech startups burning VC cash, Form-A-Feed proves that real agricultural dominance comes from boots-on-the-ground service and custom nutrition. With $75M in revenue and just 161 employees, they are generating nearly half a million dollars per head.

"Their 3,400 monthly website visits are a rounding error compared to their revenue—proving their moat is offline, not online."

The leadership structure—Marty Nelson (Owner), Steve Nelson (Owner), Luke Reynolds (VP), and Jarvis Haugeberg (VP Marketing)—points to a family-owned operation that has professionalized without losing control. The presence of a VP Marketing alongside a 'Director Marketing' suggests a bifurcated strategy: one eye on brand legacy, the other on digital acquisition.

• High-Value Relationships: $466k revenue per employee indicates a client base of large-scale operations, not hobby farms.
• Niche Keyword Dominance: They own long-tail search terms that convert at high rates.
• Legacy Tech Stack: The use of jQuery and Bootstrap suggests a functional, utilitarian approach to digital—prioritizing stability over flashy innovation.