forneymaterialstesting.com
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The 100-Year-Old Startup
A legacy manufacturer's digital ghost in the modern construction tech space
Forney isn't a startup—it's a century-old manufacturer trying to survive in a digital-first world. Their website traffic is literally zero, but their legacy casts a long shadow.
"A company with a century of engineering excellence has built a digital fortress with zero moats."
The Industrial Legacy Problem
Forney Materials Testing represents the classic industrial dichotomy: world-class physical products (construction testing machines) trapped behind a digital wall. Their LinkedIn shows a professional B2B operation, yet their web presence is a ghost town. This isn't just a website issue—it's a fundamental disconnect between manufacturing excellence and digital relevance.
The Digital Void
With zero organic traffic and no discoverable keywords, Forney is invisible to the modern construction tech buyer. Their 100-year history means nothing to a procurement officer searching 'concrete compression tester' on Google at 2 AM. The company's tech stack (jQuery, Bootstrap, Swiper) suggests they built a site years ago and abandoned it—classic legacy manufacturer behavior.
The most telling detail? Their contact email is [email protected], but the domain forneymaterialstesting.com has no real web presence. This is a brand identity crisis masquerading as a website. They're selling machines worth thousands of dollars to an industry that increasingly researches online first, yet they've effectively opted out of the digital marketplace.
- Zero discoverability in a $10B+ construction materials testing market
- Website likely built once and forgotten—a digital relic from the 2010s
- Brand fragmentation: forneyonline.com vs forneymaterialstesting.com
- Single employee listed suggests either data error or skeleton operation
- Tech stack is outdated but functional—maintained, not innovated
The Paradox of Proven Performance
Forney proves that in B2B industrial markets, reputation alone can sustain a business—even when digital presence is completely absent. But this is a dying model. The next generation of buyers won't call a sales number; they'll click 'buy now' on a competitor who understands the digital customer journey. Forney's real product isn't testing machines—it's a case study in how legacy manufacturers become invisible.
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https://forneyonline.com/wp-content/uploads/2023/05/ezgif-4-45e086dd88.webp
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Construction Materials Testing Machines & Equipment
The leading manufacturer of construction materials testing machines, equipment and innovative CMT solutions for 100+ years. Find yours today.
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About forneymaterialstesting.com
The leading manufacturer of construction materials testing machines, equipment and innovative CMT solutions for 100+ years. Find yours today.
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Technology Stack
forneymaterialstesting.com uses 30 technologies across their website including AccessiBe, Vimeo, Font Awesome, Adobe Fonts, and more.
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AccessiBe
Video
Vimeo
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Font Awesome, Adobe Fonts
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Laravel
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PHP
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Squarespace, Webflow, WordPress
Traffic & Audience
forneymaterialstesting.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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