fornova.com
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The B2B Travel Intelligence Engine
How Fornova scales to $80M revenue while most travel tech startups struggle
While most travel startups chase consumer eyeballs, Fornova built an $80.7M revenue engine selling intelligence to the giants of hospitality. This is B2B SaaS at its most disciplined—and most lucrative.
"They don't sell to travelers—they sell to the people who sell to travelers. That's the difference between a $10M and $80M ARR company."
The Silent Giant Playbook
Fornova's traffic profile reveals a classic enterprise playbook: 36% direct traffic indicates strong brand recognition among decision-makers, while 23% organic search shows they're capturing intent from travel industry professionals researching distribution optimization. The 18,216 monthly visits might seem modest, but in B2B travel tech, quality beats quantity—every visitor is likely a qualified lead from a hotel chain or airline.
The Marriott Problem
Their top keywords tell the real story: 'marriott brg claim' (80 monthly searches) and 'marriott login' (17,920 searches) reveal they're embedded in the largest hotel chains' daily operations. This isn't marketing fluff—it's operational dependency. When your customers search for your brand alongside their biggest clients, you've become infrastructure, not software.
The tech stack (Tailwind, Bootstrap, Ant Design) shows a pragmatic approach—no bleeding-edge frameworks, just reliable tools that scale. The presence of Zendesk signals they're serious about enterprise support, while Google Analytics and Tag Manager are table stakes for tracking ROI in a performance-driven B2B model.
- Revenue per employee: ~$279k (exceptional for travel tech)
- Traffic concentration: 85% from top 5 markets shows focused GTM
- Search intent dominance: 'fornova' (480 searches) outpaces generic travel keywords 10:1
- Enterprise DNA: Job posts for 'bookkeeper' suggest scaling finance ops
The $80M Question
Fornova proves that in travel tech, the real money isn't in booking engines—it's in the intelligence layer that makes booking engines smarter. Their secret? Selling to the people who have budgets measured in millions, not dollars.
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Fornova | Hotel Distribution & Revenue Intelligence
Fornova's Business Intelligence solutions empower the global travel & hospitality industry to optimize distribution, generate demand and maximize revenue.
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About fornova.com
Fornova's Business Intelligence solutions empower the global travel & hospitality industry to optimize distribution, generate demand and maximize revenue.
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Technology Stack
fornova.com uses 19 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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Sentry
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Cloudflare
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Zendesk
Traffic & Audience
fornova.com receives approximately 18.2K monthly visitors and ranks #1,230,754 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:23 on the site.
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