forrent.com
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ForRent.com: The Paradox of Scale
Analyzing the disconnect between massive traffic and a 1.2-star rating in the rental market
ForRent.com is a ghost in the machine of real estate tech—a site that commands nearly 3.6 million monthly visits yet greets most users with an 'Access Denied' screen. This is the story of a traffic giant that built a fortress while its competitors built an empire.
"They captured the search traffic but lost the user trust—the classic 'build it and they will come' fallacy in a market that demands retention over acquisition."
The Traffic Paradox
With 3.6M monthly visits and a #14,169 global rank, ForRent.com has mastered SEO. Their 68% organic traffic share proves they rank for high-volume terms like 'for rent' (8K searches) and 'homes for rent near me' (9.7K searches). Yet the site returns 'Access Denied'—a technical wall that turns this traffic into immediate bounce rate. This is a volume play without a retention strategy.
The Trust Deficit
The 1.2/5 Trustpilot rating from 2,429 reviews is catastrophic for a consumer-facing platform. For comparison, industry leaders maintain 4+ stars. This suggests a fundamental misalignment: either the user experience is broken, the listings are poor quality, or the business model actively frustrates renters. In a trust-based market like housing, this is a brand suicide note.
The 51-person team generating $6.7M revenue implies ~$131K revenue per employee—a respectable efficiency ratio for a classifieds model. But with N/A funding, this appears to be a bootstrapped or legacy operation, not a venture-backed disruptor. The lack of tech stack detail beyond HSTS suggests minimal innovation investment.
- SEO Dominance: 561K backlinks and top-tier keyword rankings
- Traffic Quality: 26% direct traffic indicates brand recall exists
- Market Position: Undefined geography (91.5% 'undefined' country) suggests tracking failure or fragmented operations
The Zombie Giant
ForRent.com is a traffic asset in search of a business model. The question isn't how to get users—it's why they can't keep them.
What tech stack does Forrent use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Forrent rank for?
5 keywordsHow is Forrent's SEO?
Meta Tags
Access Denied
H1 Tags
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What do customers think of Forrent?
ForRent Apartment Rentals
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Activity & Engagement
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Reviews (20)
New management
New management is really making some great improvements.
Alta Vista apartments are very…
Alta Vista apartments are very understanding workers thy help with anything you need help with. Very old maintenance.
Been living at these apartments since…
Been living at these apartments since February and been having no issues. Property is clean and always see maintenance working around property. Management team is very helpful. Also have a school right across the street so helps one who has children going to elementary school.. just a few feet away from property highly recommended
So Glad I made the right choice to live at Lakeside V!
I have been residing at Lakeside V via Tonti New Orleans for a little over a year but have been a Tonti New Orleans (Golden Key) resident for four now and love the excellent staff, their professionalism and their inviting manner. The community I live in is clean, spacious, and safe to live in. If ever there is an issue in my apartment, their maintenance staff is there in an instant to resolve! I am always seeing a Security staff near by too, which secure my will to continue to reside and would recommend to others.
The Reserve at Winding Creek- Hazelwood, MO
The Reserve at Winding Creek service those with disabilities as well. The living space is large, and appliances are always kept updated. Ladies, no spiders!!! The Children are respectful, and well behave. Management are great and supportive staff who are always willing to help at whatever cost. The Reserve at Winding Creek rent is affordable so that our families loves coming to our home to visit and we love coming home too. The location is 15-20 mins away from work, However, all my shopping, parks (tennis/basketball), nightlife( Jays Classic Bar & Grill),bowling, Auto shops, and Banks are walking distance.
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About forrent.com
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Technology Stack
forrent.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
forrent.com receives approximately 3.6M monthly visitors and ranks #14,169 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 4:13 on the site.
The majority of forrent.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about forrent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit forrent.com directly at https://forrent.com.