fortstudio.com
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Fort: The 25-Person Studio Owning Ohio's Creative Scene
A $3.5M boutique agency proving you don't need scale to dominate a niche market.
In a world obsessed with scaling to 100+ employees and VC funding, Fort Studio is an anomaly. This 25-person creative shop in Columbus, Ohio, has quietly built a $3.5M business by refusing to play the numbers game. They don't chase global traffic; they own their backyard.
"225 monthly visits and $3.5M in revenue? That's not a funnel problem; it's a focus strategy."
The Anti-SaaS Business Model
Most agencies bleed cash chasing SEO rankings and vanity metrics. Fort does the opposite. With only 225 monthly visits—yet 42% direct traffic—they aren't playing the Google lottery. Their traffic is intentional, likely driven by referrals and a tight-knit local network. The 'fort' keyword sees 42,920 monthly searches, but they rank for 'graphic design studio ohio' instead. They aren't trying to win globally; they're building a fortress in Columbus.
Tech Stack of a Modern Studio
Fort isn't just designing on Figma; they're engineering experiences. Their stack reveals a hybrid approach: jQuery for legacy reliability, GSAP for high-end motion, and Tailwind CSS for rapid prototyping. They use AWS CloudFront and Cloudflare for global speed, proving that even a boutique studio operates with enterprise-grade infrastructure. This isn't a team of designers playing with Canva; they're technical operators.
The leadership is lean and decisive. Terry Rohrbach, Founder & Creative Director, runs a 25-person shop that generates the same revenue as many 50-person agencies. The lack of funding data isn't a red flag—it's a green one. This is a bootstrapped operation, likely profitable, with no VC pressure to inflate headcount or chase unprofitable growth.
- Revenue per employee: ~$140k (high for a creative studio)
- Direct traffic dominance: 42% of users type the URL directly
- Local SEO focus: Ranking for Ohio-specific terms, not broad 'design studio'
- Tech stack maturity: Uses GSAP and AWS, not just drag-and-drop builders
The Fortress Strategy Wins
Stop trying to be everything to everyone. Fort proves that depth beats width every time.
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Fort — A Creative Studio
Fort is a creative studio blending strategic thinking with design and storytelling to help companies uncover their identity and express it boldly.
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About fortstudio.com
Fort is a creative studio blending strategic thinking with design and storytelling to help companies uncover their identity and express it boldly.
Company Overview
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Technology Stack
fortstudio.com uses 13 technologies across their website including HSTS, Webflow, cdnjs, and more.
Security
HSTS
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
fortstudio.com receives approximately 225 monthly visitors. The website has a bounce rate of 51% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:54 on the site.
The majority of fortstudio.com's traffic comes from .
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