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When AI Fixes HR's Costliest Problem
How a 23-person team is automating the $3.2M revenue playbook for corporate offboarding
Layoffs are a $20B+ annual problem in the US alone—yet no one has built a scalable solution until now. When (forwhen.com) is turning the most painful corporate process into an AI-driven savings engine, reducing COBRA liability by 80% while protecting employer brands during RIFs.
"They're not just managing offboarding—they're turning it into a competitive moat for HR departments drowning in liability."
The Silent HR Crisis
When a company executes a RIF, the real cost isn't severance—it's the downstream liability. COBRA administration, high-cost medical claims, and Medicare transitions create a financial black hole. When's AI platform identifies these risks before they become liabilities, automating compliance while maintaining employee dignity during difficult transitions. Their 23-person team is solving a problem that enterprise HR software consistently ignores.
The Growth Paradox
With only 520 monthly visits and a global rank of #7,571,908, When's metrics seem underwhelming—until you realize they're B2B enterprise sales, not a consumer app. Their 48% direct traffic indicates a sales-led motion where prospects are already warmed up before visiting. The $3.2M revenue on 23 employees yields $139K per employee—a strong ratio for a vertical SaaS player in a traditionally fragmented market.
The tech stack reveals a pragmatic approach: Goober for styling, Bootstrap for components, and Google Analytics/Clarity for tracking. No fancy frameworks—just tools that work. Their LinkedIn presence is active, but the real signal is their team composition: a CSO, CFO, CTO, and Head of Sales suggests they're building for scale, not just feature development.
- AI-driven COBRA reduction (80% liability decrease)
- Medicare transition automation during life events
- Brand protection during RIFs via exceptional offboarding
- Vertical SaaS model in insurance/employee benefits
The $3.2M Seed Signal
When's model proves vertical SaaS in HR tech isn't about volume—it's about solving one expensive problem better than anyone else. With $6.34M raised, they're positioned to scale a solution that enterprise HR departments desperately need but haven't found in legacy platforms.
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When: The AI-Powered Platform for COBRA Alternatives, Medicare Transitions & Layoff Support
When is the AI offboarding platform that turns layoffs into savings. We reduce COBRA liability by 80%, lower high-cost medical claims, streamline Medicare transitions, and protect your brand with exceptional employee offboarding during RIFs.
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About forwhen.com
When is the AI offboarding platform that turns layoffs into savings. We reduce COBRA liability by 80%, lower high-cost medical claims, streamline Medicare transitions, and protect your brand with exceptional employee offboarding during RIFs.
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forwhen.com uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, Framer, and more.
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Font Awesome, Google Fonts
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HSTS
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Framer
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AWS CloudFront
Marketing Automation
HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
forwhen.com receives approximately 520 monthly visitors and ranks #7,571,908 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:20 on the site.
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