foschini.co.za
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Foschini's Digital Reinvention
How a legacy South African retailer is surviving the e-commerce shift
Foschini.co.za isn't just a website—it's the digital frontline of a $125M retail giant fighting for relevance in South Africa's brutal e-commerce landscape. While global giants like Shein dominate, Foschini is betting on the 'Bash' platform to keep its legacy alive.
"Foschini's digital presence is a ghost town—1,682 monthly visits is less than a single busy physical store's daily footfall. The brand's online relevance is dangerously anemic."
The Traffic Paradox
With just 1,682 monthly visits, Foschini.co.za ranks #11,308,232 globally—a stark reminder that brand recognition hasn't translated to digital dominance. The search data reveals a telling story: 13,240 monthly searches for 'foschini' versus only 1,682 actual visits. This 7.8x gap suggests users are finding alternatives, likely international competitors like Shein or local rivals like Superbalist.
The Trust Deficit
A 2.8/5 Trustpilot rating from just 3 reviews is more concerning than a 1-star rating. It signals either apathy or active dissatisfaction. For a legacy retailer like Foschini, this digital reputation gap is critical—modern consumers research online before visiting physical stores, and this rating creates a negative feedback loop that's hard to break.
The tech stack reveals Foschini's approach: they're using modern tools like Tailwind CSS, Vite, and PWA capabilities, but the implementation lacks sophistication. The presence of Slick and Bootstrap alongside Ant Design suggests a fragmented development approach—likely multiple teams or vendors working in silos. This isn't a unified digital strategy; it's a patchwork of solutions.
- Search volume (13,240) vastly exceeds actual traffic (1,682) - indicating competitive displacement
- Trustpilot rating of 2.8/5 from only 3 reviews shows minimal engagement and potential reputation risk
- Modern tech stack (Vite, PWA) suggests investment, but execution appears fragmented
- Physical retail presence (442 employees, $125M revenue) dwarfs digital footprint
Foschini's Digital Crossroads
The $125M retailer must choose: invest aggressively in digital or become a physical-only relic. The data suggests they're currently choosing neither.
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Foschini Online Shopping in South Africa | Bash
Shop from Foschini Online on Bash, South Africa's largest omni-channel fashion & lifestyle shopping platform. Brought to you by The Foschini Group (TFG).
Bash: Online Shopping - Shop Clothing, Sports, Home & Electronics Online in SA
Bash is a fashion and lifestyle shopping platform in South Africa offering over 200 of the world’s best brands and 2000+ new items added weekly.
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Reviews (3)
Bought fake perfume from foschini online…
I bought perfume from foschini online store (Bash) . Jean Paul Gaulter Le Male and Armani Stronger with you, These perfume are just fake I don't know where they get these bottles from, how can a store like foschini do such a thing.
Your brand service has plummeted
Your store's service has plummeted to an appalling low, and I'm not about to sugarcoat it. Today marked the second time this week that I've had to endure the verbal abuse of your senior staff, and frankly, I've had enough as a loyal accountholder with an impeccable account for over 20 years. Let's rewind to the first incident: I called CORICRAFT for a simple clarification on a line item in my quote, only to be met with mental manipulation and condescension. I had to endure being spoken to as if I were a child, and it took the threat of social media exposure to even get a shred of acknowledgment that I was right. This matter was speedily resolved and I have put it behind me as the manager and area manager have acknowledged I was in fact right and I made a commitment to continue with my couch purchase and other items to furnish my home. Fast forward to today, when I visited your store to collect my BASH items. While the lady assisting me was helpful, her pace was slow and she was unsure of a few things. But this not what pushed me over the edge as she was being a good store assistant. What I cannot abide by is the rude behavior of your so-called supervisor, Sheena. When I attempted to return incorrectly sized items, instead of offering a solution, she decided to belittle and berate me. Her dismissive attitude, coupled with her blatant lack of respect, was downright despicable. She interrupted my conversation with the store assistant to tell me : You can’t return this here, take it where you bought it from" I was confused as I bought this online and advised her as such. She was completely dismissive and what sent me over the edge was: Well I am telling you, take it where you bought it!" I found this tone to be completely UNACCEPTABLE. I told her that her tone was rude and I did not appreciate it. Her response was well that’s how you feel, but I am telling you……….take it where you bought it from…..and her body language of shrugging her shoulders etc was so rude and so uncivilised. I asked to apologise because I had felt affronted in full view of her staff and other customers she REFUSED. Sheena's aggressive demeanor and refusal to acknowledge her wrongdoing have cost you a long-standing customer. In shock I told her I am recording her, and what's more appalling is her blatant encouragement of recording and sharing her unprofessional behavior on social media. It's abundantly clear that she lacks the basic civility and respect required for a position of authority in a high-end establishment like yours. Consider this my resignation as a customer, effective immediately. I'll be sharing my experiences far and wide on every platform available, as Sheena so audaciously suggested. It's a shame that a store with such potential is tainted by the likes of her.
On the 2nd of March 2024 (Saturday) I…
On the 2nd of March 2024 (Saturday) I purchased a refurbished cellphone through Foschini online platform(Bash) and the parcel was delivered to my home address in Ladysmith by RAM on Thursday and all was well then the next day as I was about to place screen protector and buy cover the phone on Friday it started showing crack and I reported the matter to Foschini Ladysmith then they called Foschini Gateway Shopping Centre where item was collected. I also contacted Bash support team through email and call but I am being sent from pillar to post without company getting courier company Ram to come collect the phone, so they can conduct proper investigation on the matter which I am willing to fully corporate in whatever they will require me to even willing to write affidavit at Ladysmith police station because I did not do anything or I am not aware of anything that I could have done to damage the product. I would like to get refund for the faulty product that I have received which was last checked 1st of January 2024 according to sticker on the box. Please intervene in any way you can because I believe the more they keep delaying the process to make ot more difficult or more harder for me to get the help I really need. I really worked hard to get this phone but the dream of having my own proper phone was shattered when I was realised what going on and no party willing to further assist me on this matter. Regards Sizwe Miya
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About foschini.co.za
Shop from Foschini Online on Bash, South Africa's largest omni-channel fashion & lifestyle shopping platform. Brought to you by The Foschini Group (TFG).
Company Overview
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Technology Stack
foschini.co.za uses 24 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Strapi, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Strapi
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Customer Support
Zendesk
Traffic & Audience
foschini.co.za receives approximately 1.7K monthly visitors and ranks #11,308,232 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about foschini.co.za. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foschini.co.za directly at https://foschini.co.za.