While most heavy industry companies are stuck in the 20th century, Fractory is quietly building a digital empire for metal fabrication. They’ve cracked the code on scaling custom manufacturing without ever owning a single welding torch.

"They aren't selling metal—they're selling certainty. In an industry built on handshakes and delays, Fractory offers instant quotes and engineering support."

The traffic split tells the story: 62% organic, 30% direct. This isn't a brand playing the paid ads game—this is a utility. Engineers bookmark them. They return because the platform handles the headache of RFQs, procurement, and logistics. The 'undefined' countries in their traffic data likely represent EU markets where they've localized without heavy SEO investment yet.

• Project vs. Series Manufacturing: They flex between one-off prototypes and batch production, capturing both ends of the spectrum.
• Payment Terms: Unlike typical job shops demanding cash upfront, Fractory extends terms to qualified businesses—cash flow advantage for clients.
• Engineering Support: They don't just fabricate; they validate designs, reducing failure rates and rework costs.