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framecad.com
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framecad.com

26 technologies
VerifiedGrowingVisit27.2K/mo$72M22626 Tech
Deep Dive

FRAMECAD: The Invisible Engine of Modular Construction

How a New Zealand company built the operating system for steel framing at scale.

While construction tech startups obsess over AI and drones, FRAMECAD quietly built the industrial backbone for manufacturing steel-framed buildings. They aren't selling software; they are selling a factory in a box.

$72.1M
Annual Revenue
226
Employees
49%
Organic Traffic
27k
Monthly Visits

"FRAMECAD doesn't just design buildings; they digitize the manufacturing of the structural shell itself."

The Industrial Moat

FRAMECAD operates in the heavy industry sector, a space notoriously difficult to disrupt. With 226 employees generating roughly $320k in revenue per head, they have achieved the efficiency of a mature industrial manufacturer, not just a software vendor. Their 'end-to-end system' implies a closed loop of design, engineering, and production management that locks out generic competitors.

The Search Intent Reality

The traffic data reveals a fascinating dichotomy. While 'FrameCAD' dominates brand searches (270 volume), the second most popular query is 'framecad f325it pdf' (220 volume). This signals a user base of operators and engineers deeply embedded in the daily workflow—people searching for specific technical specs, not just tire-kickers. They have achieved 'default status' in the steel framing machine operator's toolkit.

The company's tech stack—relying on jQuery, Bootstrap, and Google Analytics—suggests a pragmatic, engineering-first culture. They aren't chasing the latest React trends; they are building robust, reliable industrial software that prioritizes function over flash. This aligns perfectly with their target demographic: construction firms and manufacturers who value reliability over UI innovation.

  • Vertical Integration: They control the hardware (machines), the software (CAD/CAM), and the production workflow.
  • Global Reach: Traffic sources are fragmented across undefined regions, indicating a truly global footprint beyond just ANZ markets.
  • Niche Dominance: Ranking for highly specific terms like 'light gauge steel framing assembly machine' proves they own the vocabulary of their industry.
They do NOT prioritize consumer-facing social media virality.
They DO provide the full hardware/software ecosystem.
They do NOT rely on paid ads (high organic traffic share).
They DO generate high-value leads via technical SEO.
They are NOT a generic SaaS platform for general contractors.
They DO focus on the industrial 'heavy lifting' of steel fabrication.

The B2B Industrial Playbook

FRAMECAD proves that in heavy industry, owning the manufacturing process is more valuable than owning the cloud.

What tech stack does Framecad use?

51 detected
Programming Languages1
CDN1
Cloud & Hosting1
Marketing Automation1
A/B Testing1
Web Standards1
JavaScript Libraries4
Tracking & Analytics25
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
G
Google Tag Manager
T
Tracking Pixel
H
HubSpot
A
Analytics Service
G
Google Analytics
G
Google APIs
G
Google Static
H
Hotjar
L
LinkedIn Insight Tag
F
Facebook Pixel
B
Bing
M
Microsoft Clarity
L
LinkedIn
F
Facebook
G
Google AdSense

How much traffic does Framecad get?

Traffic & Engagement

27.2K
Monthly Visits
2.6
Pages/Visit
0:56
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+7%
25.3K
Oct 2025
Oct
26.5K
Nov 2025
Nov
27.2K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
37%
Social
4%
Referrals
8%
Email
0%
Paid
2%

Where is Framecad's audience located?

🌍19.2%
🌍11.8%
🌍11.5%
🌍10.7%
🌍6.9%

What keywords does Framecad rank for?

5 keywords
1framecad270 vol
2framecad f325it pdf220 vol
3steel frame and roof trusses170 vol
4light gauge steel framing assembly machine120 vol
5framecad steelwise130 vol

How is Framecad's SEO?

Open Graph Image

OG Image preview
og:image

https://framecad.com/hubfs/Website%20Images%20-%20Sep%202024/FRAMECAD%20F325iT-L.jpg

Meta Tags

title62 chars

FRAMECAD the world-leader of steel framing building innovation

description146 chars

FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.

languageEN

H1 Tags

h1Reframe How You Think About Building

Schema Types

Organization

Who works at Framecad?

Loading leads...

What do customers think of Framecad?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Framecad

What is Framecad's Revenue?
Framecad generates approximately $72M in annual revenue. With 226 employees, that's $319,000 per employee.
What does Framecad do?
FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.
How fast is Framecad growing?
Framecad employee count has changed by -7% year over year.
What technologies does Framecad use?
Framecad uses 26 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Google Fonts, HSTS, reCAPTCHA.
Who are Framecad's competitors?
Framecad's main competitors include MARKHAM, McMillan and Lockwood, InterGroup, Leighs Construction, Prendos New Zealand. These companies operate in similar markets and compete for the same customer base.

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What are Framecad's key pages?

Export framecad.com Data

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About framecad.com

FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.

Company Overview

framecad.com
Website
heavy_industry_and_engineering
Industry
#926,790
Global Rank
27.2K
Monthly Visitors
26
Technologies

Technology Stack

framecad.com uses 26 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Contentful

CDN

unpkg

Traffic & Audience

27.2K
Monthly Visits
37%
Bounce Rate
2.6
Pages/Visit
0:56
Avg. Duration

framecad.com receives approximately 27.2K monthly visitors and ranks #926,790 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:56 on the site.

The majority of framecad.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is framecad.com?
FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.
What technologies does framecad.com use?
framecad.com uses 26 technologies including YouTube Embed, Google Fonts, and 20 more. View the full tech stack analysis above.
How do I contact framecad.com?
You can contact framecad.com via email at Design%20and%[email protected] or through their contact page.
What are framecad.com's social media accounts?
framecad.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is framecad.com hiring?
Check framecad.com's careers page for current job openings and opportunities.
How popular is framecad.com?
framecad.com receives approximately 27.2K monthly visitors and ranks #926,790 globally. Traffic is growing by 2.6% month-over-month.

Related Searches

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This page provides publicly available information about framecad.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit framecad.com directly at https://framecad.com.