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FRAMECAD: The Invisible Engine of Modular Construction
How a New Zealand company built the operating system for steel framing at scale.
While construction tech startups obsess over AI and drones, FRAMECAD quietly built the industrial backbone for manufacturing steel-framed buildings. They aren't selling software; they are selling a factory in a box.
"FRAMECAD doesn't just design buildings; they digitize the manufacturing of the structural shell itself."
The Industrial Moat
FRAMECAD operates in the heavy industry sector, a space notoriously difficult to disrupt. With 226 employees generating roughly $320k in revenue per head, they have achieved the efficiency of a mature industrial manufacturer, not just a software vendor. Their 'end-to-end system' implies a closed loop of design, engineering, and production management that locks out generic competitors.
The Search Intent Reality
The traffic data reveals a fascinating dichotomy. While 'FrameCAD' dominates brand searches (270 volume), the second most popular query is 'framecad f325it pdf' (220 volume). This signals a user base of operators and engineers deeply embedded in the daily workflow—people searching for specific technical specs, not just tire-kickers. They have achieved 'default status' in the steel framing machine operator's toolkit.
The company's tech stack—relying on jQuery, Bootstrap, and Google Analytics—suggests a pragmatic, engineering-first culture. They aren't chasing the latest React trends; they are building robust, reliable industrial software that prioritizes function over flash. This aligns perfectly with their target demographic: construction firms and manufacturers who value reliability over UI innovation.
- Vertical Integration: They control the hardware (machines), the software (CAD/CAM), and the production workflow.
- Global Reach: Traffic sources are fragmented across undefined regions, indicating a truly global footprint beyond just ANZ markets.
- Niche Dominance: Ranking for highly specific terms like 'light gauge steel framing assembly machine' proves they own the vocabulary of their industry.
The B2B Industrial Playbook
FRAMECAD proves that in heavy industry, owning the manufacturing process is more valuable than owning the cloud.
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Open Graph Image

https://framecad.com/hubfs/Website%20Images%20-%20Sep%202024/FRAMECAD%20F325iT-L.jpg
Meta Tags
FRAMECAD the world-leader of steel framing building innovation
FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.
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About framecad.com
FRAMECAD is the world leader in steel framing innovation, offering efficient end-to-end systems that simplify and optimize construction worldwide.
Company Overview
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Technology Stack
framecad.com uses 26 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful
CDN
unpkg
Traffic & Audience
framecad.com receives approximately 27.2K monthly visitors and ranks #926,790 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:56 on the site.
The majority of framecad.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about framecad.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit framecad.com directly at https://framecad.com.