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Concrete's Silent Guardian
How MarkhamGlobal built a $79M fortress in concrete durability without flashy marketing
MarkhamGlobal isn't chasing Silicon Valley glory—they're embedding themselves in concrete. For 30 years, they've been the invisible shield protecting infrastructure across New Zealand, Australia, and the UK, turning crumbling concrete into fortified assets with spray-on chemistry and TECT systems.
"In an industry obsessed with disruption, MarkhamGlobal proves that deep specialization and technical moats create more durable businesses than viral marketing ever could."
The Infrastructure of Trust
With 248 employees and $79M in revenue, MarkhamGlobal operates at a scale where relationships matter more than algorithms. Their 62% direct traffic share reveals a powerful truth: when you're the expert in concrete durability, clients don't search—they call. This isn't a lead generation play; it's a reputation economy built on three decades of making concrete last.
The Anti-Growth Growth Story
While competitors chase SEO keywords and social media followers, MarkhamGlobal's traffic profile tells a different story. Only 23% comes from organic search, and their top keywords include 'shotcrate.com' (33K monthly volume)—likely a competitor they're inadvertently competing with. Yet they generate 4,434 monthly visits with minimal digital footprint. This is B2B industrial marketing at its most authentic: no content farms, no LinkedIn influencers, just technical expertise that architects and engineers trust.
The company's tech stack reveals a pragmatic, no-nonsense approach. They use jQuery and Bootstrap—technologies many consider 'outdated'—but they work. Their website is functional, not flashy. The real innovation happens in their TECT systems and spray-on treatments, not in their JavaScript frameworks. This is a company that invests in R&D where it matters: in the chemistry of concrete protection, not in front-end frameworks.
- 30+ years of specialization in concrete durability creates an unassailable technical moat
- 62% direct traffic indicates a referral-based business model that scales without marketing spend
- Revenue of $79M with 248 employees suggests ~$318K revenue per employee—high for industrial services
- Limited digital footprint is a feature, not a bug, in the B2B industrial space
The Concrete Truth
MarkhamGlobal proves that in industrial B2B, the best moat isn't digital—it's chemical. Their 30-year track record of making concrete last is worth more than any viral campaign, and their $79M revenue shows that when you're the best at something boring, the world beats a path to your door (or calls you directly).
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MARKHAM | Concrete Durability, Waterproofing & Protection
Spray-on treatments, admixtures and TECT systems for concrete durability, waterproofing & protection. 30+ years experience in NZ, AU and the UK.
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About markhamglobal.com
Spray-on treatments, admixtures and TECT systems for concrete durability, waterproofing & protection. 30+ years experience in NZ, AU and the UK.
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Technology Stack
markhamglobal.com uses 18 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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Traffic & Audience
markhamglobal.com receives approximately 4.4K monthly visitors and ranks #4,051,228 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:53 on the site.
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