In an era where every accounting firm claims to be 'digital-first,' Frankel CPA operates like a ghost. With 93 employees and $15.2M in revenue, they've built a formidable Omaha institution while remaining virtually invisible to the internet.

"Frankel CPA isn't playing the digital growth game—they've already won the offline market."

Their keyword strategy reveals the disconnect: 'cpa firm' (2,290 monthly searches), 'frankel' (2,070), and 'chris lambert' (920) show they rank for their own name and generic terms, but nothing converts to traffic. This suggests a referral-based business where clients don't search—they're referred.

• 93 employees with $15.2M revenue = traditional accounting economics
• Zero web traffic suggests heavy reliance on referrals and relationships
• Tech stack includes modern frameworks but no visible SEO strategy
• Key people in audit and operations, not digital growth