frazerbilt.com
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The $70M EMS Titan You've Never Heard Of
Frazerbilt dominates mobile medical vehicles with a lean, focused strategy
In a fragmented $2.5B ambulance industry, Frazerbilt operates as a quiet giant, generating $69.3M from a hyper-specialized niche: mobile clinics and stroke units. While competitors chase scale, they've built an empire on precision engineering for critical care.
"Their 47% direct traffic proves they don't need SEO tricks—hospitals and fire departments remember their name when it matters most."
The Unsexy Empire
Frazerbilt's $69.3M revenue with 191 employees means ~$363K revenue per employee—a remarkable efficiency ratio for a manufacturing-focused business. While most startups chase growth-at-all-costs, they've quietly built a cash-generating machine in the 'boring' world of emergency vehicles. Their 47% direct traffic (vs. 28% organic) reveals a brand built on relationships, not algorithms.
Niche Domination Strategy
Their keyword strategy is surgical: 'ambulance type and size chart us' (210 monthly searches) and 'fire department first responder vehicle' (40 searches) show they target high-intent, low-volume queries that convert. The 3,920 monthly searches for 'frazer' alone indicate strong brand recall in a $2.5B industry. They're not competing on generic terms—they're owning the language of EMS procurement.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (stable, battle-tested) mixed with Vite (modern build tool) and Cloudflare (performance). This isn't a company chasing shiny objects—they're building reliable systems for mission-critical vehicles. The 17 detected technologies suggest a modernized legacy platform, not a greenfield startup.
- Revenue per employee: $363K (industry-leading efficiency)
- Direct traffic dominance: 47% (brand strength in niche)
- Specialized keyword moat: Targeting EMS-specific search terms
- Leadership depth: 5+ VPs/Senior Managers (operational maturity)
- Tech pragmatism: Hybrid stack balancing stability and modernity
The Silent Giant Playbook
Frazerbilt proves you don't need to be a household name to build a $70M empire—just dominate a critical niche with ruthless efficiency.
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Open Graph Image
https://www.frazerbilt.com/wp-content/uploads/2017/06/first-responder.png
Meta Tags
Frazer - Custom Emergency Vehicles for EMS, Fire & Mobile Healthcare
We specialize in Emergency Medical Services (EMS) vehicles suitable for licensing and use as Mobile Clinics, Mobile Stroke Units and Ambulances.
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About frazerbilt.com
We specialize in Emergency Medical Services (EMS) vehicles suitable for licensing and use as Mobile Clinics, Mobile Stroke Units and Ambulances.
Company Overview
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Technology Stack
frazerbilt.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
TikTok Pixel, Facebook Pixel
Traffic & Audience
frazerbilt.com receives approximately 6.1K monthly visitors and ranks #3,076,674 globally. The website has a bounce rate of 64% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:19 on the site.
The majority of frazerbilt.com's traffic comes from .
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