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Freedom: The $36M Focus Empire
How a website blocker built a 3.3M monthly visit machine without venture funding
In a world drowning in digital distraction, one company decided to fight fire with fire—by building a tool that blocks the internet itself. Freedom isn't just a website blocker; it's a $36.5M revenue business that turned procrastination into profit.
"Freedom doesn't sell you time—it sells you back your attention, and they're charging $8.99/month for the privilege."
The Procrastinator's Paradox
Freedom's user base is built on a fascinating contradiction: they're selling a product that people need precisely because they can't stop using the internet. With 69% direct traffic, users aren't discovering Freedom through SEO—they're returning like addicts to rehab. The 3.3M monthly visits suggest a massive, recurring need for digital discipline, not just a one-time fix.
The Unfundable Growth Engine
While most productivity tools chase VC money, Fred Stutzman's company built a $36.5M revenue business without taking external funding. Their 124,557 backlinks and 27% organic search traffic prove they've mastered the art of being found when you're desperately searching 'how to block websites.' It's a testament to product-market fit so strong, investors became unnecessary.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for speed, Google Analytics for tracking, and New Relic for performance. No flashy bleeding-edge frameworks—just reliable tools that keep the blocker blocking. Their 2.6/5 Trustpilot rating (based on only 23 reviews) suggests either a highly effective product that doesn't generate complaints, or a user base too focused to write reviews.
- Dominates 'website blocker' search with 115K monthly queries
- 69% of traffic is direct—users bookmark and return
- Built by 229 people, not 2,290 (efficient scaling)
- The original blocker, still the best (according to their H1)
The $36M Irony
They profit from your inability to stop using the internet—while helping you block it. That's not a bug; it's the business model.
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Backlinks & Authority
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Top Organic Keywords
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What keywords does Freedom rank for?
5 keywordsHow is Freedom's SEO?
Open Graph Image
https://cdn2.freedom.to/images/meta/fb_google_v5.jpg
Meta Tags
Freedom | Block Websites, Apps, and the Internet
Easily block distracting websites and apps on any device. The original and best website blocker, Freedom helps you be more focused and productive.
Freedom: Internet, App and Website Blocker
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Freedom
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Reviews (20)
Great App
Have been using for years. I find freedom extremely beneficial to break unhealthy habits. Very effective and have thought of most ways to help overcome moments of weakness. Thank you! Ps. I paid a once off amount for the lifetime of freedom option, i had used it for several years when i made the purchase since it didnt force me into a subacription.
That is a very good app.
That is a very good app. Its simple to use and it just does what it says.
Freedom Search
Just go to Yell.com And see our ad Doncaster Towbars You can see that there a global Business with decades of experience Check it out its appalling complained to Yell.com yet little to nothing has happened My Money was wasted. Then a client of ours Highly recommend giving Chris Nicholson and his team a shout at Freedom Search in Preston. He built me a brand new business website & manages my Google Adwords & SEO campaign with fantastic results for me. At Doncaster Towbars Chris has excellent communication skills and 100% support throughout both campaigns. So Chris if you manage to read this I'd like to thank you personally Thank you.
Great application.
Dear Freedom Team, 1 am writing to express my appreciation for your excellent application. I recently purchased Freedom lifetime after trying multiple fully premium products (like Cold Turkey Blocker). Your application is worth the money. I especially like Freedom's iOS integration and the screen time application blocking features. However, I have one suggestion for improvement. I wish you could add the focus filters feature in iOS so that the syncing between Apple devices would be much smoother, especially using the focus filters as a trigger for Freedom blocks using the Shortcuts app. I understand that there are some limitations of the syncing states between iOS devices (It's not Freedom's fault). Furthermore, I have also created some shortcuts that help the syncing process between my Apple/Devices. I love to share them with you if you are interested. Thank you for creating such a productive and user-friendly application. Please keep up the good work! Sincerely,
Saves me so much time.
Saves me so much time.
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About freedom.to
Easily block distracting websites and apps on any device. The original and best website blocker, Freedom helps you be more focused and productive.
Company Overview
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Technology Stack
freedom.to uses 27 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Ruby on Rails, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
Contentful, Squarespace
Cloud & Hosting
Cloudflare
Traffic & Audience
freedom.to receives approximately 3.3M monthly visitors and ranks #15,772 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:25 on the site.
The majority of freedom.to's traffic comes from undefined, undefined, .
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This page provides publicly available information about freedom.to. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit freedom.to directly at https://freedom.to.