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Frequency: The Quiet Giant of Linear Streaming
How a 68-person team is building the backend for the next generation of TV
While everyone chases the next viral TikTok, Frequency is quietly powering the linear backbone for major media companies. They're not building content—they're building the infrastructure for the entire streaming economy.
"Frequency isn't chasing eyeballs—they're building the operating system for linear TV's digital transformation."
The Enterprise Play
With 68 employees generating $3.5M in revenue, Frequency operates at a staggering $51K per employee. This isn't a startup burning cash on user acquisition—it's a lean enterprise software business selling to media giants. Their 53% direct traffic signal proves customers come seeking them out, not the other way around.
The FAST Channel Gold Rush
Frequency's keyword data reveals the market's desperation: 'frquency fast channel' and 'frequency schedule' both search at 90 monthly volume. This isn't casual browsing—these are broadcast engineers and content ops teams hunting for solutions. They're solving for the explosive FAST (Free Ad-Supported TV) market where linear channels meet streaming economics.
The tech stack tells a story of pragmatic engineering. jQuery and Bootstrap suggest a mature, stable foundation, while Vite and Tailwind CSS show modern frontend thinking. Cloudflare protects the infrastructure, Google Analytics tracks the enterprise funnel, and Lottie animations add polish without bloat. This is a team that ships fast without chasing shiny objects.
- Enterprise-first DNA: 53% direct traffic indicates serious buyers, not curious browsers
- Niche dominance: Owning 'fast channel' and 'scheduleblock' search terms shows deep category expertise
- Capital efficiency: $3.5M revenue with 68 employees = lean, sustainable growth
- Workflow completeness: They own the entire chain from creation to monetization
The Unsexy Infrastructure Play That Actually Wins
While others chase content, Frequency owns the pipes. In a fragmented streaming landscape, the infrastructure layer consolidates power—and Frequency is building the foundation for the next decade of TV.
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Linear & Live Streaming Platform for FAST, OTT & CTV | Frequency
Frequency builds enterprise software and services for operating and monetizing linear and live streaming channels across FAST, OTT, and CTV platforms.
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About frequency.com
Frequency builds enterprise software and services for operating and monetizing linear and live streaming channels across FAST, OTT, and CTV platforms.
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Technology Stack
frequency.com uses 17 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
frequency.com receives approximately 5.1K monthly visitors and ranks #3,583,755 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:32 on the site.
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