freshtoday.ie
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Freshtoday.ie: The Quiet Giant of Irish E-commerce
A $18M revenue business flying under the radar with 74 employees
In the vast ocean of Irish e-commerce, most players scream for attention. Freshtoday.ie whispers—and still commands $18M in revenue. This isn't just another grocery site; it's a masterclass in operational efficiency and local market dominance.
"They generate $243K in revenue per employee—proving that in local e-commerce, efficiency beats scale every time."
The Loyal Local Audience
With 100% of traffic from undefined (likely Ireland), Freshtoday has achieved what most brands fail at: pure market concentration. Their 5,822 monthly visits might seem modest, but they're highly qualified. When someone searches 'fresh today login' (30 monthly searches), they're not browsing—they're transacting. This is a business built on repeat customers, not viral spikes.
The SEO Paradox
Here's the fascinating contradiction: Freshtoday ranks for 'fresh' (96K searches) and 'fresha' (79K searches) but only gets 5,822 monthly visits. This reveals a critical insight—they're not competing on generic terms. Instead, they own the branded search 'fresh today' (320 monthly volume) and capture intent from people who already know them. It's a defensive SEO strategy, not an offensive one.
Their tech stack tells a story of pragmatic choices: WordPress with WooCommerce, Bootstrap for styling, jQuery for functionality. No flashy headless CMS, no experimental frameworks. This is a business focused on conversion, not tech novelty. The 2.8/5 Trustpilot rating from just 3 reviews suggests they're either too niche to attract volume feedback or they've chosen to fly under the radar deliberately.
- Revenue per employee: $243K (exceptional for food delivery)
- Traffic concentration: 100% from one country (likely Ireland)
- Branded search dominance: Owns 'fresh today' keyword category
- Tech pragmatism: WordPress + WooCommerce stack, no unnecessary complexity
The Silent Giant Strategy
Freshtoday proves you don't need to be loud to be profitable. In an era of growth-at-all-costs, they're a reminder that owning a local market with ruthless efficiency can build an $18M business without fanfare. For founders: sometimes the best strategy is to dominate your backyard before thinking global.
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5 keywordsHow is Freshtoday's SEO?
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Freshtoday - Freshtoday
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Reviews (3)
Freshtoday scam …
Went shopping in freshtoday oldcastle ,and yet again they over charged me this time by 10 euro ,they are serial aver charges check your receipts always
NOT Irish in values or meat
I made a query about whether fresh today bows down to halal nonsense and instead of just saying 'YES', they pointed me in the direction of their website and told me to look there.... to which I discovered that yes in fact, our Irish kids are eating halal meat. VERY disappointed and disgusted about this.
School meals from Freshtoday.ie at our…
The hot meals from Freshtoday at our school in Wicklow are often cold, soggy, bland, and tasteless, with very little variety for the children. Many aren’t eating them and families are opting out. The programme would be much improved with fresh options like sandwiches, soup, fruit bags, carrots with hummus, and more substantial meals such as chicken curries and cottage pies. We hope Freshtoday addresses this urgently so kids get healthy, tasty, and varied food choices.
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About freshtoday.ie
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Technology Stack
freshtoday.ie uses 11 technologies across their website including Leaflet, Google Fonts, PHP, and more.
Maps
Leaflet
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Google Fonts
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PHP
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WordPress
E-commerce & Payments
WooCommerce
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Traffic & Audience
freshtoday.ie receives approximately 5.8K monthly visitors and ranks #3,242,561 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.
The majority of freshtoday.ie's traffic comes from .
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This page provides publicly available information about freshtoday.ie. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit freshtoday.ie directly at https://freshtoday.ie.