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Freska: The Nordic Cleaning Unicorn That Isn't
Why a $94M revenue cleaning service is secretly a fintech company
Freska isn't just another cleaning service—it's a data-driven logistics platform disguised as a household chore. With 301 employees and nearly $100M in revenue, this Finnish company has quietly built a monopoly on trust in the Nordic home services market, turning the chaotic world of Kotisiivous into a predictable, scalable machine.
"Freska isn't selling cleaning—it's selling the absence of stress. Their real product is peace of mind, packaged as a subscription."
The Trust Paradox
With a 2.9/5 Trustpilot rating from just 3 reviews, Freska faces a brutal reality: home services are inherently personal. Yet their 55% organic traffic suggests they've cracked SEO for high-intent searches like 'siivouspalvelu helsinki' and 'cleaning services helsinki.' The gap between review scores and traffic reveals a market hungry for solutions but skeptical of delivery.
The Fintech Disguise
Freska's tech stack tells the real story. They integrate Klarna for payments, use Zendesk for customer operations, and built on Next.js—this isn't a traditional cleaning company. Their 34% direct traffic rate proves they're building brand loyalty, not just transaction volume. The 'finance' industry tag isn't a mistake; they're managing recurring revenue, cash flow, and customer lifetime value like a SaaS business.
The keyword data reveals a fascinating tension: 'carpet beetles' gets 6,380 monthly searches—far more than their brand name. This isn't a demand problem; it's a branding opportunity. Freska dominates the transactional intent ('freska' = 2,450 searches) while the market still struggles with problem awareness. They're positioned at the bottom of the funnel, where conversion is highest.
- Their 100% traffic from undefined (likely Finland) shows they've conquered the domestic market before expanding
- The 14-technology stack suggests a heavy investment in automation and customer experience
- Co-founder Sebastian Heinrichs' 'We are hiring!' tagline signals aggressive scaling mode
The Lesson: Verticalize Until You're Unrecognizable
Freska proves that the best 'tech' companies hide in plain sight. They don't sell software—they sell the software of reliability, wrapped in a service humans actually need.
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5 keywordsHow is Freska's SEO?
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Siivous | Freska
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Reviews (3)
Erinomainen siivous kaikin puolin
Erinomainen siivous kaikin puolin, mutta aikataulutus ei ole kovin joustava. Esim. joka kolmas viikko toistuva siivous ei ole mahdollinen, vaikka viikonpäivällä tai kellonajalla ei olisi väliä. Ja jos on erikoispäiviä tai lomia, niin yleensä aina tulee jotain säätöä, mutta normipäivinä toimii todella hyvin ja luotettavasti. Keväällä saa myös selkeät ohjeet verovähennykseen.
Vaihdamme siivouspalvelua
Olemme olleet Freska asiakkaina jo pitkään. Siivouksia siirretään jatkuvasti sovitusta ajasta tai päivämäärästä ilman meidän hyväksyntää aivan viime hetkellä ajankohtaan, joka meille ei sovi. Asiakaspalvelun kanssa asioimisesta on tullut varsinainen rasite. Koska asiakaspalvelu ei toimi viikonloppuisin, ei ovat viikonloppuun ajoittuvat siivoukset ongelmallisia. Aiomme lopettaa Freska käytön. Itse siivoojat ovat olleet pääasiassa ystävällisiä ja päteviä.
Surkeaa toimintaa
Sovin siivouksen freskan kanssa lauantaille klo 14. Ulkomaalainen siivooja tuli paikalle sovittuun aikaan, katseli nopeasti ympärille ja lähti 5min päästä. Siivooja sanoi että "I need some chemicals from car." Mutta ei koskaan palannut takaisin. Odottelin 45min ja sitten yritin ottaa yhteyttä Freskaan, mutta asiakaspalvelu ei ollut tavoitettavissa viikonlopun aikana, joten jouduin odottamaan ilman ratkaisua. Siivous oli kiireellinen muuton takia. Tämän takia jouduín järjestämään pikasiivouksen muualta joka sattui kyllä lompakkoon. Freska on sanonut, että palauttaa alkuperäisen maksun, mutta ylimääräistä korvausta palvelun puuttumisesta ja aiheutuneesta haitasta ei suostuta maksamaan, joten vein asian kkv:lle. Kokemus oli todella turhauttava. En voi suositella.
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About freska.fi
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Technology Stack
freska.fi uses 14 technologies across their website including Adobe Fonts, Sentry, AWS CloudFront, and more.
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Klarna
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Traffic & Audience
freska.fi receives approximately 10.4K monthly visitors and ranks #2,263,738 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:52 on the site.
The majority of freska.fi's traffic comes from .
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This page provides publicly available information about freska.fi. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit freska.fi directly at https://freska.fi.