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Freuds: The 40-Year Pivot to Culture
A communications agency that traded PR for policy, brand, and behavioral change.
In an industry drowning in 'synergy' and 'solutions,' Freuds.com is a 40-year-old agency that actually knows what it's doing. With 264 employees and $68M in revenue, they aren't just sending press releases; they are engineering cultural shifts and policy changes for the world's biggest brands.
"They don't just manage crises; they shape the culture that creates them."
The Behavioral Shift
Freuds has moved beyond traditional PR. Their headline case study, 'Nike IIOME,' isn't just about ad spend—it's about behavioral science. By focusing on 'shifting behavior' rather than just 'raising awareness,' they've positioned themselves at the intersection of marketing and sociology. This is the agency for founders who need more than vanity metrics; they need tangible cultural impact.
The Leadership DNA
The executive team reveals their unique positioning. Arlo Brady, CEO, carries titles like Chairman of Blue Marine Foundation and Co-Chair of SMI S30. Rachel Kinnock serves as Chief Impact Officer. This isn't a standard agency org chart; it's a hybrid of corporate strategy, sustainability, and high-level policy influence. They sell access to the rooms where decisions are made.
Their digital footprint tells a story of targeted authority. With only 6,824 monthly visits, they aren't playing the volume game. However, 53% of their traffic is direct—a massive signal of brand recall and high-intent clients typing 'freuds.com' directly into their browser. This is the hallmark of a premium service provider where the website is a formality, not a lead generation funnel.
- Full-stack capability: Strategy, creative, content, events, and crisis management under one roof.
- Policy-heavy focus: They don't just influence consumers; they influence legislation (e.g., Strike Out Snakebite).
- Sustainability as a core pillar: Deep ties with Blue Marine Foundation and Sustainable Food Trust.
The Verdict: A Legacy Agency Reinvented
Freuds proves that in communications, specificity is power. By owning 'policy, culture & brand,' they've insulated themselves from the race-to-the-bottom pricing of generalist agencies. For investors and founders, this is a blueprint: evolve from a service provider to a cultural architect, and clients will type your URL from memory.
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Freuds | Communications agency for policy, culture & brand
Freuds is a full service communications agency. We shape policy, shift behaviour and build culture through strategy, creative, content, events and crisis.
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About freuds.com
Freuds is a full service communications agency. We shape policy, shift behaviour and build culture through strategy, creative, content, events and crisis.
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freuds.com uses 13 technologies across their website including Adobe Fonts, HSTS, Webflow, and more.
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freuds.com receives approximately 6.8K monthly visitors and ranks #3,044,462 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.
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