frittsroofing.com
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The Fritts Roofing Paradox
A $2.4M roofing company operating with a cosmetics industry digital footprint
Fritts Roofing & Repair Company presents one of the most fascinating digital contradictions I've analyzed this year. With $2.4M in annual revenue and 17 employees, they've built a substantial local business, yet their web presence reveals a critical identity crisis.
"They're crushing it in the real world while their digital footprint screams 'cosmetics industry' - a masterclass in missed opportunity."
The Identity Crisis
Here's the smoking gun: industry classification shows 'Cosmetics' for a roofing company. This isn't a minor data error - it's a fundamental disconnect that likely sabotages their SEO and brand positioning. When Google thinks you're selling lipstick instead of shingles, every search algorithm works against you.
Traffic Reality Check
1,185 monthly visits for a $2.4M revenue business is alarmingly low. That's roughly 1,000 visitors driving millions in contracts. The 42% direct traffic suggests strong word-of-mouth, but the 33% organic search reveals minimal digital discovery. They're winning through referrals while leaving digital revenue on the table.
The keyword strategy reveals the narrow focus: 'roof repair ventura' with 20 monthly searches dominates their organic footprint. This hyper-local approach works for service businesses, but it also caps growth potential. They're not competing for broader terms like 'roof replacement' or 'emergency roofing' - they're playing in a tiny pond.
- Tech stack confusion: OpenCart (e-commerce) for a service business - overkill and misaligned
- Social presence exists but lacks strategic integration (Facebook, Instagram only)
- No Trustpilot reviews despite 17 employees - reputation management gap
- Blog section exists but traffic data suggests minimal content strategy execution
The Untapped Digital Goldmine
Fix the industry classification, dominate local SEO, and this $2.4M business could 3x their lead flow within 12 months
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1 keywordsHow is Frittsroofing's SEO?
Meta Tags
Fritts Roofing & Repair Company | Roofing Services
At Fritts Roofing & Repair Company, our masterful roofing services exceed expectations, every time! Click the link to check out our website!
H1 Tags
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About frittsroofing.com
At Fritts Roofing & Repair Company, our masterful roofing services exceed expectations, every time! Click the link to check out our website!
Company Overview
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Technology Stack
frittsroofing.com uses 20 technologies across their website including AudioEye, Google Maps, Font Awesome, and more.
Accessibility
AudioEye
Maps
Google Maps
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
Traffic & Audience
frittsroofing.com receives approximately 1.2K monthly visitors and ranks #11,282,742 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:03 on the site.
The majority of frittsroofing.com's traffic comes from .
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This page provides publicly available information about frittsroofing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit frittsroofing.com directly at https://frittsroofing.com.