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Froda: The Swedish Fintech Secret Weapon
How a 140-person company dominates SME lending with 26k monthly visitors
In a market saturated with banks and fintech giants, Froda isn't just competing—it's redefining how Swedish businesses access capital. With a 4.9/5 Trustpilot rating and 1,690 reviews, they've cracked the code on trust in financial services.
"They're not just lending money—they're building the financial infrastructure for Sweden's small businesses."
The Trust Economy
Froda's 1,690 Trustpilot reviews at 4.9 stars isn't just a vanity metric—it's their moat. In financial services, trust is the currency that matters most. Their review volume dwarfs competitors, suggesting a customer base that doesn't just transact but advocates. The 55% direct traffic indicates strong brand recall: customers come back because they've been burned elsewhere and found a better experience here.
The Embedded Finance Play
Look beyond the headline lending product. Froda's 'Embedded' section reveals their true strategy: becoming the invisible financial layer for Swedish businesses. While others fight for customer attention, Froda is positioning itself as the plumbing of commerce—funding transactions, managing cash flow, and powering growth behind the scenes. Their 37% organic search traffic shows they're winning on intent, not just ads.
The tech stack tells a story of modern execution: Vite for speed, Tailwind CSS for consistency, and a focus on user experience with Lottie animations. This isn't a legacy bank with a digital veneer—it's a product company that happens to do finance. The 89.8% traffic from 'undefined' markets (likely Sweden) shows they're hyper-focused on their home turf, avoiding the classic startup mistake of premature internationalization.
- Domain expertise: 140 employees serving a specific niche with precision
- Product-led growth: 37% organic traffic indicates strong product-market fit
- Trust as a feature: 4.9/5 rating with 1,690 reviews creates social proof moat
- Capital efficiency: $25.6M revenue with focused team size suggests strong unit economics
Froda is the quiet giant of Swedish fintech
While others chase hype, they're building a sustainable, trust-driven business that could power the next generation of Swedish entrepreneurship
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Open Graph Image
https://cdn.prod.website-files.com/65d358d428652e16ad733180/671a2eea44cc8d2c0d07ad9b_opengraph.webp
Meta Tags
Froda | Finansiering för företagare
Prisvärd finansiering när du behöver den, hos Froda. Låna upp till 5 miljoner kronor med lägsta prisgaranti.
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Reviews (20)
Very fast and super service
Very fast and super service. Highly recommended.
Din feedback är som bränsle för oss! Stort tack för att du tar dig tid att berätta om din upplevelse. Lycka till med företaget! Bästa hälsningar, Froda
Easy to arrange and quick
Easy to arrange and quick
Ditt vänliga omdöme värmer våra hjärtan. Stort tack för att du delar din erfarenhet med oss! Lycka till med företaget! Bästa hälsningar, Froda
Superfast and friendly.
Superfast and friendly. Had a problem last time but Froda solved in a minute without any struggle or extra costs. Easy to apply and also easy to stop. Very pleased with service
Att höra att du är nöjd värmer våra hjärtan. Stort tack för att du tar dig tid att ge oss feedback! Lycka till med företaget! Bästa hälsningar, Froda
Smooth
Easy, smooth process. After a few hours the loan was on my business account
Tack för att du tog dig tid att lämna ett fantastiskt omdöme! Vi uppskattar din feedback enormt. Lycka till med företaget! Bästa hälsningar, Froda
The service are fast and easy so i will…
The service are fast and easy so i will recomend them
Ett stort tack för ditt stöd och för att du delar dina tankar med oss. Vi är glada att vara en del av din resa. Lycka till med företaget! Bästa hälsningar, Froda
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About froda.se
Prisvärd finansiering när du behöver den, hos Froda. Låna upp till 5 miljoner kronor med lägsta prisgaranti.
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Technology Stack
froda.se uses 21 technologies across their website including HSTS, Sentry, Webflow, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Privacy & Consent
CookieYes
Traffic & Audience
froda.se receives approximately 26.7K monthly visitors and ranks #718,482 globally. The website has a bounce rate of 43% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 1:05 on the site.
The majority of froda.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about froda.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit froda.se directly at https://froda.se.