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Frontegg: The Identity Layer for Agentic SaaS
How Frontegg is redefining authentication for the AI agent era
While Auth0 and WorkOS fight for the legacy SaaS market, Frontegg is quietly building the identity layer for a new world—one where AI agents, not just humans, need secure access to APIs. With 77 employees and $10.8M in revenue, they're betting the future on 'Agentic SaaS.'
"Frontegg isn't just another Auth0 clone—they're building the infrastructure for a world where agents, not just humans, need identity."
The Agentic Bet
Frontegg's positioning is audacious: 'The Identity Layer for Every SaaS Entry Point.' While competitors focus on human authentication, Frontegg sees AI agents as the next massive attack surface. Their 163K monthly visits (48% organic) suggest they're winning the SEO war against giants like Auth0 (72K monthly volume) and WorkOS (28K).
The Competitive Landscape
The data reveals a fascinating David vs. Goliath story. Frontegg's branded search volume (1,180) is tiny compared to Auth0's 72K, yet they're capturing traffic for 'multi-factor authentication' and 'authorise access' queries. Their 2.8 Trustpilot rating from 3 reviews suggests early-stage growing pains, but their $10.8M revenue on 77 employees shows impressive efficiency—roughly $140K per employee.
The company's tech stack reveals their modern approach: Vite for build speed, Ant Design for enterprise UI, and PWA capabilities for seamless mobile access. Their 39% direct traffic indicates strong brand recall—users are seeking them out directly, not just stumbling upon them through search.
- Agentic SaaS positioning is unique and future-facing
- High revenue-per-employee efficiency ($140K)
- Strong organic SEO strategy capturing Auth0's overflow
- Modern tech stack with Vite, Ant Design, PWA
- Enterprise-grade CIAM with API protection focus
The Identity Layer for the AI Era
Frontegg isn't just competing—they're defining a new category. While others secure human logins, they're building the infrastructure for AI agents to securely access APIs at scale. With $10.8M in revenue and a clear vision, they're positioned to capture the agentic SaaS wave before incumbents even recognize the shift.
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Frontegg | The Identity Layer for Every SaaS Entry Point
Secure every entry point with Frontegg, the first identity layer for agentic SaaS. Protect APIs and scale with enterprise-grade CIAM.
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Reviews (3)
Keep getting stuck on frontegg…
Keep getting stuck on frontegg callback, 7/10 login attempts fail.
great UX, terrible name, no free trial
Yeah, I like the front-end and back-end integration. It's way faster and easier than Okta or Auth0. Pain Points: - "Frontegg" is a terrible name; it doesn't give much sense of security if you work with enterprise clients - There is no free trial; this was a deal breaker for me. I had to pay 90$/month, and I still had like 5 users... outside market comparables Great marketing, though; I searched on Google "Auth0 alternatives," and they were the first result to pop up.Genius!
Absolutely garbage
Absolutely garbage. We use them for our company. They go down frequently.
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About frontegg.com
Secure every entry point with Frontegg, the first identity layer for agentic SaaS. Protect APIs and scale with enterprise-grade CIAM.
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frontegg.com uses 30 technologies across their website including Google Fonts, PHP, WordPress, and more.
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DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Traffic & Audience
frontegg.com receives approximately 163.8K monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:59 on the site.
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