frontofthehouse.com
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Front of the House: The B2B Tableware Titan
A $48M revenue business quietly dominating hospitality tableware with a direct-to-operator model.
While consumer home goods brands fight for attention on social media, Front of the House (FOH) is quietly executing a massive B2B play. They design and manufacture distinctive tableware for the hospitality industry, generating $48.1M in revenue with just 172 employees—a staggering efficiency ratio that reveals a lean, high-margin operation.
"Their traffic is shockingly low for a $48M business, but that's the point: they're not selling to the public, they're selling to the industry."
The B2B Blind Spot
With only 5,732 monthly visits and a global rank of #3.2M, FOH appears invisible on the surface. But 46% of their traffic is direct—meaning restaurant operators, hotel procurement managers, and catering directors are typing their URL directly into browsers. This is the hallmark of a brand with deep industry relationships and repeat business, not a DTC play chasing viral growth.
The Keyword Paradox
Their top keywords reveal a fascinating split. 'foh' (11,160 monthly searches) is a branded powerhouse, while 'front of house' (3,070 searches) captures industry lingo. But the real gold is in long-tail queries like 'foh pourers' (170 searches) and 'modern cone shot glass' (190 searches). These aren't casual browsers—they're buyers with specific needs, ready to purchase.
The tech stack tells a story of a mature, data-driven operation. They're running Google Analytics, Tag Manager, and Mouseflow for user behavior tracking, plus Facebook Pixel and LinkedIn Insight Tag for retargeting. But the presence of Zendesk suggests they're investing heavily in customer experience post-purchase—a critical factor in B2B retention where relationships are everything.
- Revenue per employee: ~$280K (exceptionally high for manufacturing)
- Traffic is 88.6% 'undefined' country—likely a mix of US and international B2B clients
- Social profiles are professional (LinkedIn) not consumer-facing
- Blog exists but traffic suggests content marketing isn't their primary channel
The Silent Giant of Hospitality Tableware
FOH proves you don't need massive web traffic to build a $48M business—just deep industry penetration and operational excellence.
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Open Graph Image
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Meta Tags
Front of the House® | Hospitality Tableware & Buffet Solutions
Front of The House® designs and manufactures distinctive tableware and serveware for the hospitality industry.
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About frontofthehouse.com
Front of The House® designs and manufactures distinctive tableware and serveware for the hospitality industry.
Company Overview
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Technology Stack
frontofthehouse.com uses 18 technologies across their website including HSTS, Weglot, HubSpot, and more.
Security
HSTS
Translation
Weglot
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Traffic & Audience
frontofthehouse.com receives approximately 5.7K monthly visitors and ranks #3,287,488 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:27 on the site.
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