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Frost PLLC: The $39M Regional CPA Firm
Analyzing the digital footprint of a 50-year-old accounting empire
In a world chasing AI-driven finance, Frost PLLC proves the enduring value of regional dominance and niche specialization. Founded in 1974, this isn't just another CPA firm—it's a $38.9M revenue machine with a curious digital footprint.
"Frost doesn't just audit farms and litigate valuations—they've built a regional empire on the bedrock of trust, not traffic."
The Physical Footprint
While competitors chase global expansion, Frost anchors its authority in seven strategic locations across Arkansas, Colorado, Arizona, North Carolina, and Florida. This isn't accidental geography—it's a deliberate capture of regional economic hubs where high-net-worth individuals and family businesses need sophisticated tax and valuation services.
The Digital Paradox
Here's the counterintuitive insight: Frost generates 47% of its traffic via direct visits despite only ranking #5.8M globally. This suggests a powerful referral engine and offline reputation that simply doesn't translate to SEO metrics. Their top keyword 'frost pllc' gets 60 monthly searches—pure brand loyalty, not discovery.
The firm's tech stack reveals a pragmatic approach. They use jQuery, Bootstrap, and Google Analytics—not bleeding-edge tools, but reliable workhorses. The absence of heavy marketing automation (only 2,809 monthly visits) suggests they rely on relationship-based client acquisition rather than inbound marketing funnels.
- Animal Welfare Auditing: A rare specialty that positions them as the go-to for agricultural compliance
- Business Valuation & Litigation: High-margin services that leverage their deep regulatory expertise
- FACTA LLC Director: Jacquelyn Babcock leads a niche practice few competitors touch
The Old-School Playbook Works
Frost proves that in professional services, reputation beats algorithms every time.
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Home | Frost PLLC
Frost provides tax, assurance, small business, advisory, animal welfare, business valuation, and litigation services. Frost has offices in Little Rock, AR; Fayetteville, AR; Denver, CO; Scottsdale, AZ; Raleigh, NC; Naples, FL; and Yuma, AZ.
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About frostpllc.com
Frost provides tax, assurance, small business, advisory, animal welfare, business valuation, and litigation services. Frost has offices in Little Rock, AR; Fayetteville, AR; Denver, CO; Scottsdale, AZ; Raleigh, NC; Naples, FL; and Yuma, AZ.
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frostpllc.com uses 19 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
Video
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Google Fonts
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Traffic & Audience
frostpllc.com receives approximately 2.8K monthly visitors and ranks #5,822,816 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
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