fulfillnj.org
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The Food Bank That Outsmarted Amazon
How Fulfill NJ uses hyper-local SEO to feed 80K+ neighbors
In the shadow of Manhattan's luxury economy, Fulfill NJ operates a high-velocity logistics network that feeds 80,000 people monthly. They don't just distribute food—they dominate local search intent, turning hunger queries into community impact.
"They're not competing with food banks—they're competing with every local business for digital attention."
The SEO Playbook
Fulfill NJ's organic strategy reveals a masterclass in hyper-local SEO. Their top keyword—'fulfill hours food pantry food pickup neptune nj'—targets exact location + service intent with surgical precision. While other non-profits chase broad awareness, they capture transactional queries from neighbors actively seeking food assistance. This 38% organic traffic share isn't accidental—it's a deliberate play for high-intent, low-competition local keywords where they can own the SERP.
The Human Stack
With 80 employees generating $7.5M in revenue, Fulfill NJ achieves $93,750 per employee—a metric that would make many SaaS companies blush. Their leadership team isn't just managing operations; they're scaling a complex logistics network across two counties. Janelle Garcia (VP Community Impact) and Jonathan Rowe (VP Operations) represent the dual engine: one driving human impact, the other optimizing the supply chain. This isn't charity—it's a high-performance organization disguised as a food bank.
Their tech stack tells the story of a modern digital operation. jQuery and Bootstrap for rapid frontend development, Google Analytics and Tag Manager for data-driven decisions, Zendesk for donor and beneficiary support. They're not building custom software—they're leveraging proven tools to move fast. The 48% direct traffic is particularly telling: nearly half their audience types 'fulfillnj.org' directly into their browser. That's brand recall that most digital-first startups would kill for.
- Dominates 'food pantry neptune nj' and hyper-local hunger queries
- 48% direct traffic indicates strong brand recognition and repeat usage
- Operates with SaaS-level efficiency: $93,750 revenue per employee
- Social presence across 5 platforms with consistent messaging
The Anti-Startup Startup
Proof that local dominance beats national scale when you solve the right problem
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Meta Tags
FoodBank of Monmouth & Ocean Counties - Fulfill NJ
Fulfill is working to end hunger in Monmouth and Ocean Counties by providing food, resources, and support to neighbors in need.
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About fulfillnj.org
Fulfill is working to end hunger in Monmouth and Ocean Counties by providing food, resources, and support to neighbors in need.
Company Overview
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Technology Stack
fulfillnj.org uses 20 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
fulfillnj.org receives approximately 14.9K monthly visitors and ranks #1,793,645 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:40 on the site.
The majority of fulfillnj.org's traffic comes from .
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This page provides publicly available information about fulfillnj.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fulfillnj.org directly at https://fulfillnj.org.