funeralnet.com
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FuneralNet's Quiet Empire in Death Care
How a niche B2B player built a $1M revenue stream with 11 employees
In an industry built on tradition and privacy, FuneralNet quietly dominates the digital infrastructure for funeral homes. This isn't a consumer-facing startup—it's a B2B engine powering obituaries and memorial websites for an industry that rarely innovates.
"FuneralNet doesn't chase the funeral home—they ARE the funeral home's digital presence."
The Merger Strategy
FuneralNet didn't grow through viral marketing—it merged with Frazer Consultants, a funeral home software giant. This acquisition play explains their stability: they're not a startup chasing scale, but a consolidated entity capturing a specific vertical. Their 11-person team manages an entire ecosystem: websites, software, florist integration, and tribute pages.
Traffic That Doesn't Matter
With only 2,999 monthly visits, FuneralNet looks tiny. But their traffic is hyper-targeted: 62% comes from organic search, dominated by cemetery-specific queries like 'mt calvary cemetery cheektowaga ny' (1,390 monthly searches). This isn't broad brand awareness—it's capturing intent from people searching for specific funeral services. They don't need millions of visitors; they need the right ones.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (mature, reliable), Tailwind CSS and Vite (modern but not bleeding-edge). They're not chasing the latest JavaScript framework—they're building durable tools for an industry that values stability over innovation. Their 62% organic traffic share suggests strong SEO fundamentals, likely through location-based pages and cemetery partnerships.
- Vertical consolidation: Merged with Frazer Consultants to own the stack
- Hyper-local SEO: Dominates cemetery-specific search terms
- B2B focus: Revenue from funeral homes, not consumers
- Lean operations: $100K revenue per employee
- Niche monopoly: Controls digital infrastructure for a fragmented industry
The Unsexy Billion-Dollar Play
While SaaS startups chase AI hype, FuneralNet proves vertical consolidation in 'boring' industries can build defensible, profitable businesses without venture capital or flashy marketing.
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Meta Tags
Frazer + FuneralNet
Find everything your Funeral Home needs. Professional Funeral Home Websites, Management Software, Florist Ecommerce integration, Online Tribute Pages. Your Funeral Home is visible in your region with a complete set of marketing solutions, social media management, paid media and search campaigns and SEO improvements.
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About funeralnet.com
Find everything your Funeral Home needs. Professional Funeral Home Websites, Management Software, Florist Ecommerce integration, Online Tribute Pages. Your Funeral Home is visible in your region with a complete set of marketing solutions, social media management, paid media and search campaigns and SEO improvements.
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Technology Stack
funeralnet.com uses 16 technologies across their website including UserWay, Font Awesome, AWS CloudFront, and more.
Accessibility
UserWay
Fonts
Font Awesome
Cloud & Hosting
AWS CloudFront
Scheduling
Cal.com
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
funeralnet.com receives approximately 3.0K monthly visitors and ranks #5,516,213 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:30 on the site.
The majority of funeralnet.com's traffic comes from .
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This page provides publicly available information about funeralnet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit funeralnet.com directly at https://funeralnet.com.