furyou.com
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Fur: The $3.5M Bet on Pubic Hair
How Emma Watson's favorite brand carved a $3.5M niche in a $70B industry
While legacy brands obsessed over anti-aging creams, Fur's founders bet on the one area beauty companies ignored: the bush. This wasn't just a product launch—it was a category creation play that turned a $3.5M revenue stream into a cultural movement.
"They didn't disrupt the beauty industry—they embarrassed it into admitting pubic hair exists."
The Unsexy Goldmine
Fur's genius was targeting the most intimate, underserved body part with premium positioning. With 49,760 monthly searches for just 'fur', they own the search intent for pubic hair care. Their keyword strategy reveals a moat: they rank for 'ingrown concentrate' (1,210 volume) and 'fur oil' (860 volume)—terms they literally invented.
Vogue Validation Engine
The Emma Watson endorsement and Vogue/Refinery29 features weren't luck—they were the result of a product so obviously missing from the market that editors couldn't ignore it. With 46% direct traffic, Fur built a brand that customers seek out by name, not by Google. That's not SEO; that's category ownership.
The tech stack tells a story of pragmatic scaling. They're running Shopify with jQuery, Tailwind, and Bootstrap—no fancy headless CMS or bleeding-edge frameworks. This is a team focused on product and distribution, not tech vanity. The 3.7/5 Trustpilot rating from just 1 review suggests they're still early in building social proof, but the 37% organic traffic shows the brand is resonating.
- Product-market fit in a taboo category creates natural moat
- Direct traffic (46%) proves brand recall over commodity search
- Editorial validation (Vogue, Emma Watson) compounds trust
- 111 employees on $3.5M revenue suggests high burn or premium positioning
The $3.5M Elephant in the Room
Fur proves you don't need to be a tech company to build a moat—you just need to be brave enough to talk about what everyone else is thinking.
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http://furyou.com/cdn/shop/t/579/assets/social-card.jpg?v=57855872500287246201766399215
Meta Tags
Fur - All Over Grooming - Pubic Hair Care
As seen in Vogue, and Refinery29 (and loved by Emma Watson) Fur products stop ingrown hairs, and soften pubic skin and hair. Great for all over body care. Dermatologist/gynecologist tested.
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Reviews (1)
The only razor I’m putting to my skin ever again
I’ve purchased two Fur electric razors now, plus replacement blades, fur oil, ingrown oil, and a dry brush. I have to say, out of all the razors and similar products I’ve used, fur makes the best. I’ve never nicked myself once, even when I’ve shaved my ground floor entrance. They ship impressively fast and everything arrives neatly packed. I love this company. Customer for life.
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About furyou.com
As seen in Vogue, and Refinery29 (and loved by Emma Watson) Fur products stop ingrown hairs, and soften pubic skin and hair. Great for all over body care. Dermatologist/gynecologist tested.
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Technology Stack
furyou.com uses 35 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
Bunny CDN, cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
furyou.com receives approximately 68.7K monthly visitors and ranks #519,638 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:35 on the site.
The majority of furyou.com's traffic comes from undefined, undefined, .
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